ch1 Key
1.
(p. 7)
Globalization refers to the shift toward a more integrated and interdependent world
economy.
TRUE
Globalization refers to the shift toward a more integrated and interdependent world
economy.
AACSB: Analytic
Blooms: Remember
Difficulty: E
ch2 Key
1.
(p. 45)
The term political economy is used to stress the fact that the political, economic, and
legal systems of
a country are interdependent.
TRUE
We use the term political economy to stress that the political, economic, and legal
systems of a
ch12 Key
1.
(p. 419)
The choice of what foreign markets to enter should be driven by an assessment of a
nation's long-run
profit potential.
TRUE
Ultimately, the choice of a location for foreign expansion of a firm's business must be
based on an
assessment
ch7 Key
1.
(p. 242)
When a firm exports to a foreign country, foreign direct investment occurs.
FALSE
Foreign direct investment (FDI) occurs when a firm invests directly in facilities to
produce or market a
product in a foreign country.
AACSB: Analytic
Bl
ch5 Key
1.
(p. 163)
Mercantilism, as advocated in the 16 th and 17 th centuries, believed that countries should
simultaneously encourage both imports and exports.
FALSE
Propagated in the sixteenth and seventeenth centuries, mercantilism advocated that
cou
ch13 Key
1.
(p. 445)
Firms that export lose out on opportunities of profit and revenue.
FALSE
Firms that do not export often lose out on significant opportunities for growth and cost
reduction.
AACSB: Analytic
Blooms: Remember
Difficulty: Easy
Hill - Chap
ch4 Key
1.
(p. 130)
The course of action that a business opts to take and which does not violate accepted
principles or
business ethics is known as an ethical strategy.
TRUE
Business ethics are the accepted principles of right or wrong governing the condu
ch8 Key
1.
(p. 277)
A notable trend in the global economy in recent years has been the accelerated movement
toward
regional economic integration.
TRUE
The past two decades have witnessed an unprecedented proliferation of regional trade
blocs that
promote
ch9 Key
1.
(p. 312)
Even though the foreign exchange market is critical to an economy as a whole, it does not
have a
direct impact on the sales, profits, and strategy of a multinational enterprise.
FALSE
What happens in the foreign exchange market can hav
ch11 Key
1.
(p. 380)
In a global strategy, the corporate center exercises more control over manufacturing,
marketing, and
product development decisions.
TRUE
In a localization strategy, local country managers have considerable autonomy over
manufacturing
Lawrence Gerrity
CBAD 350
Test 1 Corrections
1. C2C marketing is the process in which consumers sell products and services to other
consumers. This type of market was revolutionized by eBay, an internet auction site that breaks
down geographical boundarie
Lawrence Gerrity
CBAD 350
Test III Corrections
3. Colgate- Palmolive offers several categories in the oral care product line. These are product
categories, which are an assortment of items that customers see as reasonable substitutes.
12. Brands facilitat
General Marketing Knowledge Quiz
Professor: Monica Fine
Fall 2011
Chapter 1
1.
What is the marketing mix (write completely)?
-price, product, promotion, place
What are the different eras of marketing?
Production, sales, market, value-based (relationship)
RegionalEconomyIntegration:Japan
AsiaPacificEconomic
Asia-Pacific economic forum.
Cooperation(APEC)
Support sustainable economic growth and prosperity
Nov. 6-7th, 1989
o Open Trade and Investment, Economic Integration,
Economical&Social
CommissionofAsia
Lawrence Gerrity
CBAD 350
Test II Corrections
1. Customers seek out and purchase the products and services that they believe provide them
with the best value.
3. Customers engage in limited problem solving when they have had some prior experience with
the
Lawrence Gerrity
HW3: Opinion Paper: Drug testing
From my perspective, I believe drug testing is an important tool used by many firms.
Drug testing is used to prevent employee theft and misconduct. Companies should have the right
to know if their employee
CHAPTER 4: POLITICAL ATTITUDES AND PARTICIPATION: VENTING AND
VOTING
1. Relative to elections, what sort of odd paradox have we as a nation created?
We have more than any other country however we have the lowest voting turnout.
2. What is the difference b
Lawrence Gerrity
Chapter 8 HW
CBAD 363
5. Yes the firm should accept the project the IRR is %16.1 so with a required return rate of %13
the NPV will be positive.
6. At 10% accept the project with a NPV= 14,812.2
At 21% reject project with a NPV= -10,524.8
ch10 Key
1.
(p. 345)
A floating exchange rate is a system under which the exchange rate for converting one
currency into
another is continuously adjusted depending on the law of supply and demand.
TRUE
When the foreign exchange market determines the relat
Ch1 Quiz
http:/moodle2016.coastal.edu/mod/quiz/review.php?attempt=168868
Dashboard FALL 2016 CBAD350-D1 Marketing FA16 Ch. 1 - Overview of Marketing Ch1 Quiz
Started on
State
Wednesday, August 24, 2016, 9:03 PM
Finished
Completed on Wednesday, August 24,
