The case is about Atlanta-based beverage
giant Coca-Cola Company's (Coca-Cola
Company) global integrated advertising
campaign "Open Happiness". The campaign
was launched in the first half of 2009 in
markets around the world with the aim of
Does each of the following situations represent production,
product, marketing, selling, or societal marketing concepts of
1. We try to offer our customers the highest level of quality.
2. The good product sells itself by itself.
ABC Company is a marketer of T.V sets, videos, tape
recorder etc in different sizes and brands. It owns retail
shops that sell spare parts. It offers its customers cash and
Weekly it advertises its products at (AL Wasit), it off
The national company is a manufacturer of frozen meats,
chicken and sausages:
The officials of the company said: we are marketing oriented.
Our products are always available in different retail shops. We
try to minimize our costs. We hire qualifie
Build- A- Bear
1. Give examples of needs, wants, and demands that Build-A-Bear customers
demonstrate, differentiating each of these three concepts. What are the implications of
each on Build-A-Bears actions?
The Build-A-Bear customer needs might include:
Demonstrating Ethical Behavior
& Social Responsibility
Ethics and Social Responsibility
Means that a business shows concern for*
.the welfare of society as a whole
More than doing what is legal*
Ethics- deals with the proper relations*