Name: Alexis Hewitt
Test #4 Full Test
The Persuaders (Video)
By Barak Goodman and Douglas Rushkoff
At the beginning of the news video, two guys are carrying out what type
Homework #7: Pg. 238
1. What are the points of difference, or unique attributes for X-1 products?
a. X-1 products always monitor and speak with the buyers to make sure that they
have the best product for the marketplace. Th
Homework #5: Pg. 156 & 158
1. What features of your product are especially important to potential customers?
a. Availability of tutors, strong internet server and availability to contact the creators
2. In whic
Homework #6: Pg. 184 & Pg. 186; Case Questions
Pg. 184, Building Your Marketing Plan
1. Column 1
a. A team, business plan, etc.
2. Column 2
a. Internet search, prospective customers, look at internal data, etc.
3. Column 3
Personal Reflection Paper
My branding project group worked together to create an informative, and viably sound
business marketing plan. My group consisted of Alexandra, Oscar and Jimena. For every
Branding Project assignment,
Homework #9: Pg. 294
1. List two pricing objectives and three pricing constraints.
a. We give up immediate profit in exchange for achieving higher market share and
products are priced low.
b. Find the demand for the product
November 11, 2015
Your name: Alexis
Las Positas College
1. Executive Summary (Introduction in video or class presentation)
Read Real Marketing 12.1 Working with Channel Partners to Create Value for Customers (pp.355-6)
What does Caterpillar acknowledge is the reason for their dominance?
The most important reason for Caterpillars dominance is its outstanding