SHOULD KELLOGGS LAUNCH GLUTEN-FREE PRODUCTS IN INDIA?1
Sandeep Puri, Mayank Rawat, Arjit Rawal and Akshay Nangia wrote this case solely to provide material for class discussion. The
authors do not intend to illustrate either effective or ineffectiv
The Manager: Omnipotent or Symbolic?
Omnipotent View of Management
Managers are directly responsible for an organizations success or failure.
The quality of the organization is determined by the quality of its managers.
E.g. Football coaches
The Global Marketplace
Opportunities and Challenges
Coping with the sudden appearance of new competitors.
Acknowledging cultural, political, and economic differences.
Dealing with increased uncertainty, fear, and anxiety.
Adapting to changes in the gl
Major Approaches to Management
1. Historical background:
a. Early examples of management
b. Adam Smith
c. Industrial revolution
2. Classical Approach:
a. Scientific Management
b. General Administrative
3. Quantitative Approach
4. Behavioral Approach:
CANADIAN UNIVERSITY OF DUBAI
MKT 201 Principles of Marketing
This course introduces students to the field of marke
Who are managers?
Someone who coordinates and oversees the work of other people so that
organizational goals can be accomplished.
They can be young or old.
They can be male or female.
What are the managerial levels?
1. Non-managerial employees.
Associate Degree in Marketing
The Associate Degree in Marketing is offered by the SBAis awarded after completing 66 credit hours (Cr.
H) that consist of:
Compulsory Cr. H
Elective Cr. H
Free Elective Cr. H
Total Cr. H
1. Define marketing?
2. What are the steps in the marketing process?
3. What is the importance to understand the marketplace and customers?
4. What are the five core marketplace concept?
5. What are the key elements of a customer-d
Noor Ghassan 121200006
special topics in finance
Number of shares 2000
Ex Dividend price=653=62
Equity=( Numberof shares ) ( price )=( 2000 ) ( 62 )=124,00 0