CANADIAN UNIVERSITY DUBAI
MKT 465 Summer 2016-17
Dr Farooq Haq
This course addresses the decision making as well as p
ANIMAL TESTING SHOULD BE BANNED
Animal Testing Should Be Banned
Student name: Artur Gareyev
Student ID: F1415001770
Course code: LNG 173
Professor: Dr. Rola Dukhan
ANIMAL TESTING SHOULD BE BANNED
The number of animals used in researches is in
Two Top Products of Apple in 21th Century
Principles of Marketing
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple. T
2016 year was reach in car manufacture, it was too much new realises that year. For example
Bugatti Chiron, BMW i8, Jaguar f pace, Tesla model X and etc. However I would like to
focus more on Tesla model X. According to Forbes journal "Tesla Motors - Amer
Major trade partners of Russia
We know that Russia one of the biggest countries in the world. However an amount how much their
exporting or importing it's not largest in the world top 3 countries is" China ($2,275,000,000,000),
United States ($1,504,000,0
The Manager: Omnipotent or Symbolic?
Omnipotent View of Management
Managers are directly responsible for an organizations success or failure.
The quality of the organization is determined by the quality of its managers.
E.g. Football coaches
The Global Marketplace
Opportunities and Challenges
Coping with the sudden appearance of new competitors.
Acknowledging cultural, political, and economic differences.
Dealing with increased uncertainty, fear, and anxiety.
Adapting to changes in the gl
Major Approaches to Management
1. Historical background:
a. Early examples of management
b. Adam Smith
c. Industrial revolution
2. Classical Approach:
a. Scientific Management
b. General Administrative
3. Quantitative Approach
4. Behavioral Approach:
CANADIAN UNIVERSITY OF DUBAI
MKT 201 Principles of Marketing
This course introduces students to the field of marke
Who are managers?
Someone who coordinates and oversees the work of other people so that
organizational goals can be accomplished.
They can be young or old.
They can be male or female.
What are the managerial levels?
1. Non-managerial employees.
Associate Degree in Marketing
The Associate Degree in Marketing is offered by the SBAis awarded after completing 66 credit hours (Cr.
H) that consist of:
Compulsory Cr. H
Elective Cr. H
Free Elective Cr. H
Total Cr. H
1. Define marketing?
2. What are the steps in the marketing process?
3. What is the importance to understand the marketplace and customers?
4. What are the five core marketplace concept?
5. What are the key elements of a customer-d
SHOULD KELLOGGS LAUNCH GLUTEN-FREE PRODUCTS IN INDIA?1
Sandeep Puri, Mayank Rawat, Arjit Rawal and Akshay Nangia wrote this case solely to provide material for class discussion. The
authors do not intend to illustrate either effective or ineffectiv
Noor Ghassan 121200006
special topics in finance
Number of shares 2000
Ex Dividend price=653=62
Equity=( Numberof shares ) ( price )=( 2000 ) ( 62 )=124,00 0
1. How might Frieda evaluate whether or not the shortcomings she
observes in her salespeople are a serious problem?
When Frieda was a sales representative, the profit of the organization has increased
rapidly. When she was