The main steps in establishing a relationship-marketing programme in a company:
Identify the key customers meriting relationship management
Assign a skill relationship manager to each key customer
Develop a clear job description for relationship managers
You only live once. We make your day different.
Integrated Report Proposal for a business model
Thursday, October 22nd 2015
Class: E41 Group 3
NGUYEN Doan Anh Thu
KIM Wang il
ZERBIB Eliot Simon
Summary: 1 or two sentences
Analysis: Why? How? Where? Who?
Title of an article
-Immigrant figures rising
Draft by Sunday night
Personal Development and Academic Skills
2 nd Presentation:
Just your group and me
Prepare s brief presentation 2 minutes per person reflecting on how you soft skills
have developed during your group project.
Every student has to focus on a different a
Vacant Clean Inspected
inspected, ready for sale
Vacant Clean should be
inspected; the room has been
cleaned by a housekeeper, but
it has not been inspected yet
by a supervisor or manager
Vacant Dirty the room is
currently unoccupied, but
W. B. Yeats The Circus Animals Desertion Worksheet
1. What do you think the title means?
2. Who is speaking? What is his problem? (ll1-2)
3. How does the poet describe himself? What must he be satisfied with now? (ll3-4)
4. What is he describing in lines
What country do you come from?
How would you define the word Geopolitics?
How would you describe your country from a Geopolitical point of view?
Why do you think studying Geopolitics is important?
Think of three current Geopoliti
* JOB DESCRIPTION AL HDA FO Agent AM 2015-2 *
Front Office Employee HDA Morning (8.00 15.00)
Front Office Department
Rooms Division Instructors: Eric JOUVE, Franck LARUELLE, Luc GOMES
FOM (Front Office M
Statistics, Basic maths, reminder: In-class exercises
BASIC NUMERICAL SKILLS: SUMMATION
Example: time (in minutes) needed for answering the review exercises at the end of chapter 1
x= x = x=
ORDER OF OPER
YIELD CONTROL SHEET
Today's date :
01 / 12
For month :
LINEN PAR STOCK
Our hotel has 250 rooms; 200 double rooms and 50 double double, each double bed had 4 pillows. French bedding style
In each bathroom there are 2 bath towels, 3 hand towels and 2 face cloths.
In this hotel there is one restau
Trend # 800510_SADIM / Created August 02, 2016
Trend Report - Vancouver Upper Midscale
January 2010 to June 2016
Currency : USD - US Dollar
Table of Contents
Data by Measure
Percent Change by Measure
Percent Change by Year
Twelve Month Moving Aver
Rearrange the writers below in chronological order.
Fill in the information boxes with brief notes
Add a photo of the poet
Thomas Hardy (1)
W. B. Yeats (long career)
James Joyce( 2)
T.S. Eliot (2)
Virginia Woolf (2)
Wilfred Owen (2)
D.H. Lawrence (3)
A. Thesis statement: Some may see smoking as a way to relax and un away from
problems, others say smoking is the best way to lose weight; however the benefits
to the economy and health do not necessarily provide the same prom
Currently we can say that fast food industry significantly up growing and becoming more
and more popular in the world. In every single country you will find its own fast food chains
that are in the great demand using their own different innov
1 Marketing Now (p5 36)
Marketing: a social & manegerial process by which individuals & groups obtain what
they need and want through creating & exchanging products & value w/ others.
needs - wants - demands
customer value is normally perce
NEW PRODUCT DEVELOPMENT PROCESS (p. 589)
*product idea: possible product
*product concept: vision of the new product from the consumers view
*product image: how it is perceived by the consumer
PRODUCT LIFE-CYCLE STRATEGIES (p.613)
sales & profits over its
identify the target audience
what is the response sought (?) - awareness, knowledge, liking, preference, conviction or
collect feedback how much of the market became aware.
HOW MUCH MONEY SHOULD BE SPENT?
The most popular appro
Straight product extension: no changes are made
Product adaptation: change the product to meet local conditions/wants
Product invention: reintroduction of earlier products or creating a new product
1. domestic market extension
core product: the product or service they are really buying
actual product: attributes that combine to deliver core product benefits (packaging, brand
name, features, design, quality level,.)
augmented product: additional consumer benefits built around t
Advertising is becoming every day a more challenging task for marketers. The biggest challenge
arises when the company is global, such as Haagen-Dazs. In an ideal world, Haagen-Dazs would
have to only make one ad and distribute it all around the globe. Th
SCHEME OF WORK
COURSE TITLE: Marketing Essentials
STUDENT SEMESTER: 4, Hospitality and ESE
TOTAL NUMBER OF PERIODS: 45
DELIVERED SEMESTER: Fall 2016 (2016.2)
LECTURERS: Darren Sleeman, Steve Tustain.
COURSE REFERENCE: HE407
Week 13 Tourism
The country that has devaluated currency have competitive advantage
Decision-making in tourism page 53-54
There are many things to say about CBL kitchen, it includes a lot of points and
every particular one is extremely important to follow worldwide standards in
terms of: hygiene, motivation (self preparation), orientation in working space
Introduction, First main paragraph Leadership Talent and Second main paragraph
The final Glass ceiling for women has been broken.Page 2.
Third main paragraph Women Leaders, Inspiring Examples .