Principles of Selling Ch. 1-4 Notes
Personal selling is the phenomenon of human-driven interaction between
and within individuals/organizations in order to bring about economic
exchange within a value-creation context
Selling is all about crea
8. Are there any retail situations for which return on space is not a big deal? How
about situations where return on space is extremely important?
1. Categorize each of the following responses into the 5 basic types of objections.
MRKG 1311 Principles of Marketing Test 2 Review Notes for Chapters 7 to 12
1. Explain Balance of Trade
Difference between a the monetary value of a nations exports and imports
When exports exceeds imports = surplus
When imports exceeds exports = shorta
MRKG 1311 Principles of Marketing Test 1 Review Notes Chapters 1 to 6
1. What are the elements of the marketing mix?
Product, price, promotion, place
2. Explain the target market.
One or more specific groups of potential consumers towards which an organ