Principles of Selling Ch. 1-4 Notes
Personal selling is the phenomenon of human-driven interaction between
and within individuals/organizations in order to bring about economic
exchange within a value-creation context
Selling is all about crea
MRKG 1311 Principles of Marketing Test 1 Review Notes Chapters 1 to 6
1. What are the elements of the marketing mix?
Product, price, promotion, place
2. Explain the target market.
One or more specific groups of potential consumers towards which an organ
MRKG 1311 Principles of Marketing Test 2 Review Notes for Chapters 7 to 12
1. Explain Balance of Trade
Difference between a the monetary value of a nations exports and imports
When exports exceeds imports = surplus
When imports exceeds exports = shorta
8. Are there any retail situations for which return on space is not a big deal? How
about situations where return on space is extremely important?
1. Categorize each of the following responses into the 5 basic types of objections.