Excerpt from Common Culture: Reading and Writing About American Popular Culture. Ed.
Michael Petracca, Madeleine Sorapure. Upper Saddle River: Prentice Hall, 1998.
Advertising's Fifteen Basic Appeals
In the following essay, Jib Fowles looks at
November 27, 2016
The Clinton Way
The Clinton Way was a topic brought to light before Hillary Clinton started running
for the Presidential election for The United States, as she was the Secretary of
Image of Obama walking
and his voice saying he
approves this message.
This statement should be
true if he approves the
This statement gives the audience a sense of trust to
the message about to be shown appealin
25 March 2015
Professor Melissa Davis
Rhetorical Analysis Essay: The Donkey Whisperer
Roger Williams ran for Texass U.S. Congressman in the 2012 elections
and approved a political ad appropriat
Quotes from Dont Think of an Elephant by George Lakoff.
Every word, like elephant, evokes a frame, which can be an image or other kinds of
knowledge: Elephants are large, have floppy ears and a trunk, are associated with circuses, and so
Metaphoric Analysis Eng. 101
The Donkey Whisperer
March. 12. 2015
In the political ad for Roger Williams running for Texass U.S.
Congressman in the 2012 elections called The Donkey Whisperer,
metaphors are used in a humorous and possibly insu
1. In terms of firms and maximizing profit in monopolistically competitive markets; they will choose
profit maximizing quantity at the level where marginal revenue = marginal cost. Since the
market is monopolistically competitive, firms face a downward sl
Chapter 5 Metaphoric Criticism
ARCHETYPAL METAPHOR IN RHETORIC:
THE LIGHT~DARK FAMILY
This study probes the possibilities of one form of new criticism occasionally
mentioned by critics of rhetorical criticismthe idea that a fresh and
An Excerpt From
Lakoff, G. (2004). Dont think of an elephant: Know your values and frame the debate. White River
Junction, VT: Chelsea Green Publishing Company.
Framing 101: How to Take Back Public Discourse
January 21, 2004 On this date I spoke extempora
In the first two units we talked about analysis.
What was analysis again?
It was breaking down something, looking at the
parts, and then reassembling it in a meaningful
Lets look at that char
December 4, 2016
In the ad Ignored you will see both visual and structural metaphors. The visual
metaphors set off a better view onto what Hillary Clinton was up to and the negligence she
perceived to have