Chapter 2: Evaluating a
Chapter Learning Objectives
1. To gain command of the basic concepts and
analytical tools widely used to diagnose a companys
industry and competitive conditions.
2. To become ad
Chapter 1: Introduction to
Screen graphics created by:
Jana F. Kuzmicki, Ph.D.
What Do We Mean by Strategy?
Strategy and the Quest for Competitive Advantage
Identifying a Compan
MSc. Tang Thanh Thuy
Faculty of Business Administration
FOREIGN TRADE UNIVERSITY
Zein Rahmat P 731321452 SKANDAL AKUNTANSI KEUANGAN WORLDCOM Skandal WorldCom mencuat setelah perusahaan ini mengaku telah mengembungkan keuntungannya hingga US$ 3,8 milyar pada periode Januari 2001 dan Maret 2002. Pada tahun 2001 hingga awal 2002, WorldCo
CHAPTER 17 EMPLOYMENT COMMUNICATION AND INTERVIEWING
A letter accepting employment is a positive communication and should use the
direct plan. What kind of information should be included in each of the three
CHAPTER 16 THE JOB SEARCH AND RESUME
Define a solicited position. List where you could find a solicited position.
A solicited position is a specific job for which employers are seeking applicants.
Examples of solicited positi
CHAPTER 14 LISTENING AND NONVERBAL MESSAGES
How can a listener keep an open mind about the topic?
A listener can keep an open mind by not letting biases influence listening. The
listener will make his or her evaluations after
Interpersonal Communication and Teamwork
Greetings may be verbal or nonverbal.
After a telephone conversation has concluded, the receiver should hang up
first to show he or she values the callers time.
CHAPTER 12 VISUAL AIDS
1. Explain the purpose of visual aids in a report. 
Used properly, visual aids help communicate ideas. Each visual should have a specific
purpose. Effective visual aids improve understanding and retention of th
Proposals, Business Plans, and Special Reports
A proposal identifies a problem and proposes a solution.
Proposal summaries may range in length from a paragraph to many pages.
A good way to present the descrip
Business Research and Report Writing
1. The first task in the planning step is to define the scope of the study.
2. The formal report is used less in business than is the informal report.
3. Asking for advice when con
To ensure the entire message is read or heard, you must maintain the
receivers interest after gaining his or her attention.
The direct plan assists in convincing a reader to take action.
CHAPTER 8 NEGATIVE MESSAGES
What advantage is gained by using the indirect plan instead of the direct plan for negative
The advantage of using the indirect plan for negative messages is that it enables the sender
Positive, Neutral, and Social Business Messages
A positive or neutral message should emphasize receiver benefits.
The explanation section of a message written using the direct plan should be
complete and subjective.
The opening pa