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ADV 281 Advertising Research Methods

  • Average Course Rating (from 5 Students)

    4.0/5
    Overall Rating Breakdown
    • 5 Advice
    • 5
      40%
    • 4
      0%
    • 3
      60%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 20%

    • Medium 80%

    • Hard 0%

  • Top Course Tags

    A Few Big Assignments

    Always Do the Reading

    Background Knowledge Expected

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    • Profile picture
    Nov 04, 2016
    | No strong feelings either way.

    Not too easy. Not too difficult.

    Course Overview:

    The course has test, online quizzes, and assignments. If you actually take time to do them or study, you can do well in this class.

    Course highlights:

    I had this course and did like it. Although many thought it was challenging, I thought learning about the statistical and number side of advertising was interesting.

    Hours per week:

    6-8 hours

    Advice for students:

    Study and read. The tests actually had half of the questions taken from the book which can make it difficult.

    • Fall 2016
    • Kevin Wise
    • Yes
    • Go to Office Hours Always Do the Reading A Few Big Assignments
    • Profile picture
    Jul 10, 2016
    | No strong feelings either way.

    Not too easy. Not too difficult.

    Course Overview:

    This class gives an introductory understanding for those who are interested in advertising research, but is not too interesting apart from that.

    Course highlights:

    I learned when to use primary and when to use secondary research.

    Hours per week:

    3-5 hours

    Advice for students:

    Read the textbook and double check quiz answers.

    • Summer 2016
    • Sela Sar
    • Yes
    • A Few Big Assignments
    • Profile picture
    Jul 07, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    As a student at my university, I can honestly say that it has been a great experience. I believe that my best experiences were found in moments that forced me to exit my comfort zone. My university is large in terms of students, and this is different from the environment that I was adjusted to.

    Course highlights:

    My university is one that provides education, support, resources, and opportunities to all students. Here, every student has the opportunity to succeed academically and professionally. In the short time that I have spent here, I have gained both knowledge and experience. I believe wholeheartedly that there is so much left in store.

    Hours per week:

    6-8 hours

    Advice for students:

    I find it incredible that university represents a melting pot of different cultures, worldviews, and experiences. Outside of my education, I have the opportunity to learn from my peers. If I had to go through the college selection process again, I would definitely choose my university.

    • Spring 2011
    • Andrawes,B
    • Yes
    • Math-heavy Background Knowledge Expected Always Do the Reading

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