QUIZ #1 STUDY GUIDE
Media 101 Lecture
Defi nition and characteristics of each medium
Standard way to measure each medium (Nielsen, Arbitron,
Standard advertising size units (:60/:30, P4CB, digital sizes)
Strengths for each medium
Negotiating is one of the most researched and studied
topics in business, law, politics and international aff airs
In 2007, on Amazon.com, a search for books on
negotiating came up with almost
SALES PROCESS &
Relationship: establishing relationships and then getting
customers and keeping them
Salespeople help buyers get the produ
THE MONEY ENGINE
Could be up to 100+ accounts
Have larger number of clients in smaller markets
Depends on the me
BUILDING & ETHICS
Sales Executive Council (SEC)
Private membership-based research consortium
Serve approx 300 of worlds largest sales organizations
IBM, Coca-Cola, GE, McGraw Hill, Microsoft, Dis
WHAT ARE YOUR MEDIA HABITS?
What do you watch? And what do you watch it on?
What do you read?
What websites do you go to?
How do you consume media?
How do you decide one thing vs. the other?
How do you interact w
MEDIA SALES REPS:
WHO THEY ARE &
WHAT THEY DO
SELLING IS EASY?
DOES ANYONE KNOW WHO THIS IS?
They want YOU!
Nestle on Tuesday
No class on Thursday
Business Career Fair at ARC
Wednesday 9/16 from 2:00 to 7:00
Thursday 9/17 from 2:00 to 7:00
Quiz #1 9/29
Media Profi le 10/1
SIT WITH YOUR
Career Fair Recap
Companies you liked?
Companies you didnt like?
Company youd want to work for?
Media Profi le recap due 10/1
MEDIA PLANNING &
How do you build relationships?
What do you do when you try and begin a relationship?
With a boy or girl?
With your boss?
With friends or family?
What do you do to further or co