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ADV 283 ADV 283

  • Average Course Rating (from 2 Students)

    3.5/5
    Overall Rating Breakdown
    • 2 Advice
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    • 2
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    • Medium 100%

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  • Top Course Tags

    Always Do the Reading

    Group Projects

    Requires Lots of Research

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    • Profile picture
    Nov 29, 2016
    | Probably wouldn’t recommend.

    Not too easy. Not too difficult.

    Course Overview:

    There was a ridiculous amount of homework, but I guess it's helped me learn that much more about the course content. For example, writing a two-page report took me longer than it'd take me to write a ten-page paper for another course since this research class requires all content to be 100 percent factual from credible online sources.

    Course highlights:

    I learned about how to develop brand identity for companies and past examples of extremely successful advertising campaigns.

    Hours per week:

    3-5 hours

    Advice for students:

    It's a requirement for advertising majors, so there's not much choice on whether to take it or not. But I would recommend Professor Mabry since she's a very fair teacher who keeps your attention during lectures.

    • Fall 2016
    • Mabry
    • Yes
    • Always Do the Reading Group Projects Requires Lots of Research
    • Profile picture
    Aug 13, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Great course with a lot of relevant field experience, be prepared to do a lot of work and write long papers.

    Course highlights:

    Exploring brands to levels I had never done before and doing a lot of brand management and account planning.

    Hours per week:

    3-5 hours

    Advice for students:

    Put in the hours and do the research and you will do well.

    • Spring 2016
    • Mary Lee Gilliland
    • Yes

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