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BADM 520 Marketing Management

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    Always Do the Reading

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    • Profile picture
    Oct 21, 2015
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    You get hands on experience with marketing initiatives of different companies and you get to give your recommendations based on your own analysis of the specific case. You met once a week and a lot of the class is based on our input and how much time you put into it to meet up with your group for the project.

    Course highlights:

    PharmaSim - understand how different factors, such as sales force, pricing, advertising and promotion, affect a company's reputation and stock price. Weekly Case Analysis - how to give recommendations to companies in order to improve their business

    Hours per week:

    6-8 hours

    Advice for students:

    Make sure you try to absorb everything and actually put in the time to read each case. Buy all the surveys for the simulations and analysis whats exactly going on with your yearly decisions.

    • Spring 2008
    • Staff
    • Yes
    • Always Do the Reading Many Small Assignments Participation Counts

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