What is Entrepreneurship?
Accepting the RISK of starting and running a business.
Why do people take the entrepreneurial challenge?
Opportunity, profit, independence, challenge
What does it take to be an Entrepreneur?
Self-directed, self-nurturing, a
Exam Review List
Goods vs. Services
Goods are tangible products (computers, food, clothing) and services are intangible products that
cant be held (education, healthcare)
EntrepreneurA person who risks time and money to start and manage a business
1. I believe that Mr. Tips made a mistake in this case. By sending out a quick email that took
him five minutes to write he didnt show the administrative assistants of each department
that he truly cares about this new process or the university as a whole
RST218 Review Session
Marketing adding value for customers, clients, and society at large
Four eras of U.S. marketing production era, selling era, marketing concept era,
customer relationship era (what were in, car you can choose color/seating