Pricing to create shared value
Value is not the fixed pie that most companies imagine; rather, it can be enlarged through
collaboration with customers, such as when a firm provides a well-crafted discount that not only
boosts sales and encourages referral
The rise of the chief marketing technologists
IT has become central to marketing, and many companies are creating hybrid executives who
straddle the two functions. Bringing marketing to IT, collaboration of CIO and CMO
Role of CMT: The chief marketing te
Big Bang Disruption:
Strategic model of disruptive innovation assumes that disrupters start with a lower-priced, inferior
alternative that chips away incumbent business at the least profitable segments, giving an incumbent
business time to develo
New Market Methods and Techniques-1
This article talks about the new market research methods and techniques including (
A shift from data collection to data analysis
Google analytics provides webmasters with tons of information about website visitors incl
Whats the big deal about the big data?
Increasingly we are seeing hybrid system that use both structured and unstructured data.
(ex.Amazons recommendation engine:total book sales,customer locations are structured
data.but reviews,customer recommendation a
Legal Implications of Big Data.
This article explores the concept of Big Data and some of the privacy-related legal issues and risks
associated with it.
Big Data and Notice/Consent
The notice is intended to allow the data subject to make an informed choic
What every CEO need to know about The CLOUD
In 2010 an IBM survey of more than 1500CEOs worldwide revealed a troubling gap: Close to 80% of
them believed their environment would grow much more complex in the coming yearthe authors
Kiva the disrupter
If your business depends on filling high volumes of orders fast and accurately, youd take a hard look at
kiva systems. As we discovered, it often requires an industry-defying approach to doing business and an
extraordinary commitment to
1.6 out of 1.6 points
The trade agreement among the United States, Central American nations, and the Dominican
Republic is called _.
1.6 out of 1.6 points
Which of the followin
Case 2: Apples Winning Marketing Strategy
Apple is one of the leading and most innovative electronic and software companies in the
world today. The company name is behind great products like Macs, iPods, i
PracticeQuestionsforExamII 1. Margaret has been invited to a fancy dinner party and wants to bring a good bottle of wine as a gift for the host. Since she does not know much about wine, she will likely use the price of the wines as: a. an indicator of qua