Chapter 15 Review Questions
Integrated Marketing Communications (IMC)
YOU WILL BE HELD RESPONSIBLE FOR THE FOLLOWING MATERIAL:
IMC encompass what? How does IMC relate to the 4 Ps? Why is it important? What
does it provide? What are the three elemen
Review Sheet: Chapter 1
Marketing plan specifies the marketing activities for a specific period of time.
Exchange is the trade of things of value between the buyer and seller so that each is
better off as a result.
Marketing Mix- knows as the 4 P
The Super Bowl & Marketing
What is advertising?
Why do companies advertise during the Super Bowl? What does each of these entail?
Chapter 11 Review Questions
Services: The Intangible Product
1. Service intangible customer benefits produced by people or machines that cannot be
separated from the producer
2. Customer service human or mechanical activities firms undertake to help
Chapter 6 Review Questions
Globalization processes by which goods, services, capital, people, information and
ideas flow across national borders
Dumping practice of selling a good in a foreign market at a price lower than its