Review Guide for Chapter 3- MKT 429, Section 1
Chapter 3; Lecture 3
Understanding and be able to identify and explain the important publics of
nonprofits, e.g. what are they, what do they do, etc.
Publics: people, groups, and organizations that are impor
Chapter 8 Study Guide
Chapter 8; Lecture 8
Know whether or not applying the marketing concept and attempts to build
relationships with potential major gift donors is considered to be insulting and
unprofessional or expected and professional.
It is profes
Review Guide for Chapter 7- MLT 429, Section 1
Chapter 7; Lecture 7
Know when and why nonprofit marketers may choose to use direct marketing.
Nonprofit managers use direct marketing for fund-raising, membership recruitment,
product sales, and so forth.
Review Guide for Chapter 6 MKT 429, Section 1
Chapter 6; Lecture 6
Be able to define promotion.
Promotion: any activity of an organization that intends to inform, persuade, or
remind its target publics about the organization or its offers, when and where
Review Guide for Chapter 5- MKT 429, Section 1
Know and be able to list the four controllable marketing variables that nonprofit
marketers have available to them.
Marketing Mix product, place, promotion, and price
Be able to explain each of the
Review Guide for Chapter 4 MKT 429, Section 1
Chapter 4; Lecture 4
Know the definition of and be able to explain what strategic marketing is
Strategic marketing: a series of integrated actions leading to a sustainable
Review Guide for Chapter 2 MKT 429, Section 1
Chapter 2; Lecture 2
Know what purpose the mission statement serves for a nonprofit organization as well as what the
mission statement should involve.
- Mission statement: a carefully crafted definition of an
Review Guide for Chapter 1 MKT 429, Section 1
Chapter 1; Lecture I
Know other names used to refer to the nonprofit sector.
Voluntary sector, the civil society, or the independent sector
Be able to list and explain the three sectors of a civil society.
Chapter 11 Study Guide
Chapter 11- Social Marketing
Know the definitions of social marketing and issue marketing and be able to
differentiate between them.
Social marketing: use of marketing tactics in the creation, execution, and control of
Chapter 12 Study Guide
Chapter 12- Cause-Related Marketing
Know the definition of cause-related marketing and when it apparently began in the
U.S. (as well as in the world).
Cause-related marketing: a business marketing program in which a specified
Chapter 10 Study Guide
Chapter 10- Marketing to3 Volunteers
Know the number of people that performed some type of volunteer service (reported
in 2003) according to the U.S. Bureau of Labor Statistics (BLS).
About 59 million people performed some type of