1. (See Fig. 1)
2. Elements of Brand Response: Consumer Judgments
a. Quality- Customers attitude towards brands perceived quality based
on value and satisfaction.
b. Credibility- Customer perceives brand to be credible based on
B2B Final Exam Study Guide:
1. Logistical Costs/ Expenses:
a. Activitiy Based Costing (ABC)- Measuring costs of specific activities
related to products, customers, or channels of activity
b. Total Cost of Ownership (TCO)- Measu
1. The four events and trends that influence marketing today are (1) the rapid
growth of the World Trade Organization and new free trade agreements
around the world, (2) the trend toward the acceptance of the free market
system in developing co
Marketing strategy- the process of adjusting controllable marketing factors to cope
with or exploit uncontrollable environmental forces.
Environmental scanning- carefully monitoring external environments for changes
that pose threats or opportunities.
Outside Speaker Critique
For my outside speaker critique I went to go and listen to George Harbison, a
CFO and Romney campaign economist. His speech was on basic federal taxation
concepts, why Warren Buffet was wrong with his push for higher
Clemson Connect Essay
Ambiguity and Missed Morals in The Iguana Tree
In Michel Stones novel The Iguana Tree the story of a Mexican man named
Hector as he attempts to cross the border from Mexico into America. The story is, as
Services Marketing: A Basic study guide
1. Service- a deed, a performance, an effort.
2. All services range from tangible dominant to intangible dominant
reflecting their degrees of actual tangibility: can they be physically measured?
3. There are five ch