Media Homework 1 October 16, 2008
Work all night, I work all day, to pay the bills I have to pay Aint it sad And still there never seems to be a single penny left for me Thats too bad In my dreams I have a plan If I got me a wealthy man I wouldnt ha
a. How does it transfer an image
Heat and pressure cause it to change to a gas and then back to a solid
on the receiving surface
b. What types of things is it used to image
Mugs and other cylindrical objects, clothes (shirts ties, dresses
Inelastic is almost vertical
Elastic is almost horizontal
o Price increase will increase total revenue
o Price decrease will decrease total revenue
o Our product is simply the best
APEC Advertising Test #2
Discuss the most important, to you, concept we have covered in the textbook.
I think discussing how to advertise to different personalities was really important. It
showed and explained different types of personalit
1. Review- Color separation- re-test on this item
a. What are the 4 things you do before changing an RGB file photo to a CMYK
Unsharp maks/image enhancement, grey balance, color correction, tone compression
b. Can you tell the difference between a
Know what these items are, and how they are related this is not a simple memory type test.
1. Screen Printing
a. What is it?
Transferring an image by forcing ink through a stencil (opening).
b. How is it used?
It is used many different ways
It is used
Midterm Review Sheet (25 multiple choice questions)- Chapters 1, 4-6, 8-10, 12, 15-16
Ethnocentrism: a belief that ones own group or culture is superior to all other groups or
Types of anxiety:
o Stage fright: anxiety over the prospect of givin
Fall 2011 Review Sheet
50 multiple choice
Bring a purple scantron!
Monday, December 12 at 7PM in Daniel 100B
The First Amendment
Types of plagiarism: presenting another persons language or ideas as ones own
Global: stealing a speech entirely fr
Making the demand curve shift to the right and make it more elastic
Billboards, Newspapers, TV
Direct mail, Email, Tattoos.
Kiosks, Websites, Blimps
a. can you name and explain the 4 steps each color photograph must go through
before it is considered ready?
Gray Balance: when CMY inks are mixed in equal amounts they should make
neutral gray b