Pretty easy, overall.
I highly recommend taking this course if you are a marketing major or are more interested in understanding what motivates consumer buying. Professor Thyroff has a lot of real life experience and research in this field, and relates it very well for the understanding of college students. I looked forward to this class because it is applicable, and not overly challenging.
I learned more about the changes occurring in the American market place and how to effectively advertise those products. Additionally, you learn a lot about the reasons why people buy things and how something as simple as shelf placement can make all the difference in obtaining a purchase.
Hours per week:
Advice for students:
Anastasia assigns online quizzes every 2-3 weeks. Make sure to use the chapter outlines to study prior to taking the quizzes. Since there is a time limit, this will allow you to work faster and answer the questions more thoroughly.