MKT 3020
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MKT 3020 Consumer Behavior

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    • Profile picture
    Jan 31, 2017
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    I highly recommend taking this course if you are a marketing major or are more interested in understanding what motivates consumer buying. Professor Thyroff has a lot of real life experience and research in this field, and relates it very well for the understanding of college students. I looked forward to this class because it is applicable, and not overly challenging.

    Course highlights:

    I learned more about the changes occurring in the American market place and how to effectively advertise those products. Additionally, you learn a lot about the reasons why people buy things and how something as simple as shelf placement can make all the difference in obtaining a purchase.

    Hours per week:

    0-2 hours

    Advice for students:

    Anastasia assigns online quizzes every 2-3 weeks. Make sure to use the chapter outlines to study prior to taking the quizzes. Since there is a time limit, this will allow you to work faster and answer the questions more thoroughly.

    • Fall 2016
    • AnastasiaThyroff
    • Yes
    • Great Intro to the Subject Participation Counts Great Discussions

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