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Perceptual Map of the Effectiveness of Toothpaste Brands
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MKT 4950 (Marketing Metrics and Analytics) Course Syllabus
Spring 2015 Section 001 (2:30-3:45 MW)
Professor Danny Weathers, Ph.D.
349C Sirrine Hall
Drop-in or by appointment
MKT 4950 Homework
Excel PivotTable and PivotChart
Email your answers to the questions below (in bold) AND the Excel file displaying the
PivotTable and PivotChart to the professor before class on the due date.
Download the Excel data file label
Email the assignment to the professor before class on the due date
Visit the following web page to learn about QScores - http:/www.qscores.com/Web/Index.aspx
Select any two celebrities. Using the methodology described on the
What should be the ultimate goal of every organization?
-provide value for stakeholders
What about making money?
-should be a by product of providing value
Missions purpose for being
Often include value-related conc
I could not figure out how to get b
April 13, 2015
Number Sense Book Report
Number Sense by Kaiser Fung was, to my great surprise, one of the most
fascinating books that I have ever read. I have always looked at numbers from data and
statistics put out by reputable and respec
Brand- name, term, design, symbol, other features that identify sellers good/service as
distinct from other sellers
Numerous approached for measuring brands
Subjective and objective
Big Challenge: how do you separate the roles of
MKT 4950 Exam 1 Review
The Need for Metrics
Definition of Marketing/Goal of organizations
Organizational missions, visions, values, and strategies
Advantages and disadvantages of metrics
Characteristics of good metrics
Benefits of metri
MKT 4950 Homework #1
Answer the following questions. Save your answers in a Word document, and email your
answers to me ([email protected]) before class on the due date. Be prepared to discuss your
answers in class.
A coworker makes statemen
Corporate Financial Metrics
Type and email your answers to the professor before class on the due date.
Part 1 Metric Computations
1) Custom Shirts is a small manufacturer that sells 4 styles of shirts. Last quarter, Custom Shirts
MKT 4950 Homework
Email your answers to the questions below to the professor before class on the due date.
1) Nielsen measures television viewership using people meters (or set meters), Local People
Meters, and diaries. Based on information ava