Test 1 Study Guide Notes
Core aspects of marketing (exh 1.1 - exchange, product/service, businesses/individuals, etc.)
Marketing mix components of
Market components of
Supply chain management
Chapter 14: Consumption to Satisfaction
Consumption = the process that converts time and goods, services, or ideas into value
Transfer of Culturally Defined Meaning in consumption:
Satisfaction vs. Dissatisfaction
Chapter 13: Decision Making 2: Alternative Evaluation and Choice
Evaluative Criteria =The attributes, features, or potential benefits that consumers consider when
reviewing possible solutions to a problem.
Features vs. Benefits
Chapter 9: Microcultures/Subcultures
Microculture (usually called a subculture) a group of people who share similar values and tastes that
are subsumed within a larger culture.
Each microculture has certain role expectations for its members:
Chapter 11_Consumers in Situations
What are situational influences?
What occurs when consumers are under time pressure:
More likely to rely on heuristics under time pressure.
What is a heuristic?
Chapter 10- Group Influence
Types of Groups
How does the buying pink movement relate to reference groups and consumption?
Conformity- result of group influence where an individual yields to the attitudes and beha