DEPARTMENT MISSION STATEMENT
To develop effective and engaged problem solving people grounded in the printing,
packaging and visual communications fields in order to advance and strengthen
We strive to be the preeminent g
APRIL 16, 2014
DR. JOHN LEININGER-PROFESSOR
BE PROACTIVE IN WHERE YOU WANT TO BE, HOW YOU WANT TO BE SUCCESSFUL.
FIND A MENTOR!
THE DREAM JOB SHOULD NOT BE THE ONE YOU GET RIGHT AFTER YOU GRADUATE,
WHAT IS IT 5 YEARS DOWN THE ROAD?
Become a practical prob
Line Art Original:
High contrast, no shading
Hand drawn, digitally drawn
Continuous Tone Original:
Smooth transition, no dots
Transitioning tones, screen tints with certain size dots allowing certain substrate to show
GC Internship Abstract and Journal Assignments
Clemson University Department of Graphic Communications
JournalEach intern will keep a weekly journal of activities, observations, insights, and life-lessons. It should
be specific, not lengthy. E
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how to capture an image in the appropriate
way depending on the end use
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Methods of Digitizing Images
film scanners: scan transparent material
Print Production Workflow
Designer Sales/CSR Estimator
first in line; a lot of companies don't want
to pay for designers; they make sure things
are going to print a certain way; knowing the
Typography, Design & Measurement
look and feel of a letter; how do we define and
1. the art or process of printing with type
2. the work of setting and arranging types and of printing from
Line Art Original
line art; very high contrast; ink or no ink; shade
or no shade; it is the original art
around the 5% text = screen tint
line art does not have variation of tones
Line Art Reproduced
Images & Prepress
screen tint: the hills
gradient: inside the suns
line art: flowers + pandas
100% screen-tone: darkest brown
continuous tone: cereal bowls
left side: vector art
line art/text: use vector
scalability: you can scale the s, i
Safety & The Environment
Occupational Safety Health Administration;
came about under Nixon; federal
Top Five Hazards
Chemicals Fire Repetitive Use Injury Electrical
Accidental Fall & Falling Objects
Communicate message easily
This font does not fit with the message; requires the
reader to stop and think about what this image means.
It is easy to get invested in your work; ask honest people
Rule # 1
for their opinion.
Overview of GC and Printing
So it all started with this.
40,800 years ago
Inventor of the printing press
used bricks with raised letters - wood
Same method as China, but with brass
1. Color separation- again!
a. What are the four steps to separate RGB to CMYK?
Gray Balance CMY add together to make gray
Tone Reproduction Differences in computer to print, fix using levels and
Color Correction Fix using hue and saturation
Use the X-Rite Materials on Blackboard (in course documents, class resources folder) as
a study resource in addition to notes and slides.
Describe perception issues:
Chromatic adaption - fools someone into observing a color-bases optica
Test 2- 346
The visible spectrum
7 colors 6 was number of the devil
1. Light source
3. Observer eyes provide stimulus and brain reacts with stimulus
The Human eye
Young-Helmholtx trichromatic Color Theory
Cones are red, gree
Study Guide 3460 2nd Exam
The test will be of a similar format to the first one, a mix of T/F, MC, matching and short
answer .There will be a good deal on densitometry functions.
Use the X-Rite Materials on Blackboard (in course documents, class resources
Abrasion- when objects are stacked on trucks and rub together
removing some of the ink
Friction- could rub off ink
LightOdorCrackHeatColdProcess & Substrate
First thing is to look at the end use and then det
GC2070- Exam 2
1. Review- Color separation- re-test on this item
a. What are the 4 things you do before changing an RGB file photo to a CMYK photo?
Grey Balance, Tone Reproduction, Color Correction, Image Enhancement
b. What are the STANDARD ang
Original art is composed of graphic elements, generally line art or photographs,
which are used in producing printed products. It is the initial piece of art that is
prepared for reproduction.
Line art is an illustrated image tha
The Big Three
a. Depth of field and exposure
c. High is everything in focus
d. Low is wide opening and you choose focus
a. Fast shutter speed freezes time
b. Good for catching people playing sports.
c. Stop action: looking
Review for PKGSC 102 Final Exam
Away from glass and metal toward plastics and composites.
Away from rigid toward flexible and semi rigid.
Metallize instead of folk laminates.
Tamper evident and anti-theft devices.
GRAPHIC COMMUNICATIONS 104
EXAM I STUDY GUIDE
What is OSHA? Occupational Safety and Health Administration (Nixens agency, 1970s) there
to protect employees, federal agency.
What is EPA? Environmental Protection
Study Guide for GC 4900
Sales ProspectingFall 2015
Defining vertical markets for a specific industry
A vertical market is a market in which vendors offer goods and services specific to an industry, trade,
profession, or other group of cus
GC 4900 Sales Final
What is a reason for a sales objection?
The client is busy, they arent looking to deal with a new printer, they are unhappy with their
current printer, or your company messed up a previous job. In addition, If the
GC 340 Exam 1 Study Guide
*Multiple choice, choose all that apply, 2 short answer, true/false
History of cameras? When did the big developments happen- roll film, lens, color?
Simplest forma light tight box holding a light-sensitive material with a hole
GC 3400 EXAM 2 Study Guide
Question = black
Answer = blue
Why is color management important? To make sure that the input matches the output and that we are
seeing the same colors.
What tools can we use to make sure we are communicating ab
Computer Operating Systems
What is an Operating System?
-uses the hardware inside a computer to get data from the outside-INPUT
-uses the hardware to interact with outside devices-OUTPUT
-Allows the computer to output
Color perception requires:
-something that reflects (emits) some colors and absorbs others-pigment
-something to receive the color light-eyes
-something to perceive the colors-brain
Color requires light
-the electromagnetic spectrum con