Engagement is a complex construct. It may lead to varying levels of engagement,
therefore, it is difficult to measure. Some of the engagement outcomes may include
increase awareness or knowledge, feelings of belonging and social connection, and
1. Do the statistics presented in the article surprise you? Why or why not?
2. What is your experience using social media to make a purchase? Elaborate.
3. In your opinion, in what ways can social media provide some value to e-tailers?
1. When r
APA: In-Text Citations
When using APA style to write a research paper or other academic text, it is important to include both in-text and
reference citations. For every in-text citation, there should be a corresponding reference entry, and vice versa. APA
APA Formatting: References
In accordance with APA style, the References page begins on a separate page after the body of the essay. The following
areas of formatting for the References page are the same as the essay: 1-inch margins, header at the top of t
Metrics & Analytics
Understand Metrics vs. Analytics
Find the Right Metrics for You
Measure Full Funnel Impact
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The Sophisticated Marketers Crash Course in Metrics and Analytics