d) What is Global Green Books process for dealing with changes from their customers ? Do you
see any possible issues with this process?
In a first part, the goal of this question is to know how the company reacts for each change in
the project, and what s
WAHAHA VS DANONE : CATS & DOGS
This casis presents the failure of the Wahaha and Danone's joint venture (JV). It concerns
trademark transfer ownership and distance issues like cultural differences in a globalized
On one hand, we have Wahaha, a Ch
In the 90s, Nestl had to face significant challenges in maintaining its growth rate.
The population was indeed stagnant, the war on prices and consumer bargain threats were
fierce, and there has been increased emphasis on local and farm-to-ta
We have previously seen Gucci as a product and as a symbol. One perspective remains to explore.
Indeed, Brand Identity system consists also of a brand as a person. Regarding the 5 facets of
personality, Gucci chose to be a sophisticated brand : Indeed, Gu
Hi my name is ,
I'm going to introduce you an innovative product in the coffee industry. There is indeed a high
potential for this market to take advantage in. Coffee is indeed embedded in the French daily life with
5 kilos coffee per person drunk per yea
The airline industry is a recent sector compared with manufacturing, and is greatly
driven by technological progress. The air transport of passengers started between the 20s
and 30s ; however, the biggest development appeared after WW2. Befor