Dr. Jeffrey Preston
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- Jeff Bezos
All the logos appearing are the property of
WHY DO PEOPLE GIVE?
Sense of Duty or
Asked by Peers or
Need for Power or
Gratitude or Desire to
Belief in the Mission
Trust in the Organization
Trust in the Person
Student Name: Priyankkumar Mistri
- The ARTS Project is a non-profit organization
dedicated to encouraging, aiding, and promoting
emerging and developing visual and performing
artists in the Londo
NON-PROFIT & EVENT MARKETING
1. What do you feel was the key factor that led to the overall success of the campaign outlined in the
case? Why was it successful?
The key factor that led to the overall