Syed S. Hossain Institute of Statistical Research and Training University of Dhaka, Bangladesh
yed S. Hossain Institute of Statistical Research and Training University of Dhaka, Bangladesh
Pharmaceutical Mobile operator Bank Car manufacturer Airlines Hotel Tour Operator Tobacco manufacturer Cosmetics Manufacturer
New Product/Service Development?
Required Information Possible Sources
B RAC University D epartment of Business Administration BUS 302: Research Methods in Business and Management Semester: Summer 2007
Class: Schedule: Days Time Room Monday 11.00 AM-12.30PM TBD Wednesday 11.00 AM-12.30PM TBD E-mail Instructors: D r. Dr. Dr.
RESEARCH METHODS IN BUSINESS AND MANAGEMENT COURSE SCHEDULE
WEEK/LECTURE Week#1 Lecture#1 DAY/DATE Monday/May21 ,2007
READING ASSIGNMENT LECTURES
5 key questions to help frame the Brand Plan.
Where are we?
Why are we here?
Where could we be?
How can we get there?
What do we need to do to get ready with your brand?
Gateway to something bigger.