DISTRIBUTION & LOGISTICS MANAGEMENT
2016 SEMESTER 3
ASSESSMENT ITEM 1: ESSAY
03 October 2016
30% of total assessment in subject
2500 3000 words (excluding reference list and appendix)
Title of Es
We interviewed Ms Annie Freeda Cruez, the news editor of the News Desk
department from the Sun Media Corporation, and the reason for that is because the
news editor is the one who assign stories, work with reporters on their coverage,
Week 1 Start of the Scavenger Hunt
The class embarked on an expedition no one expected, starting off with the
distribution of the quest, The Scavenger Hunt. We were briefed through the
specifics of it, with each question explained to us about
Dear Mr Alex Chang
In the company for more than a year, I learned a lot of knowledge, the company's
operating status is also showing a good trend. Very grateful to the company gave me such
an opportunity in a good environment to work and study, let me gro
Understand the internal factors
affecting a firms pricing decisions.
Understand the external factors
affecting pricing decisions,
including the impact of consumer
perceptions of price and value.
Knowledge is Power :
understanding the market environment
By the end of this session you should be able to:
Understand how the micro and macro environments impact on
marketing decision making
Explain the import
MKT3210: Marketing Principles
Product, Services, and Branding Strategies
Be able to define product and know
the major classifications of products
Understand the decisions companies
make regarding their individual
products and serv
MKT3210 Marketing Principles
Role & Application of Marketing
Dr. Arasu Raman
At the end of this session you should be able to:
understand how marketing has developed
understand what marketing is and
Segmentation, Targeting and Positioning
To understand the importance of marketing segmentation,
targeting and positioning in the market place and the creation
of a differentiated value proposition to customers.
What is Marketing?
What makes news and how the media
Day, Date, Place
Distribution lists - handout
Best practice-first person
Contact Person (for more info)
Events or Stunts
Need to be carefully
Bringing together the needs and wants
of the consumer with the products and
services that match them
The Marketing Mix
The 6 Ps of Marketing
Product the item or service you offer
Place distribution channels where a
UNIT V (PART 1) Marketing!
Explain the role of distribution channels.
What are the types if distribution channels.*
What are the affecting distribution channel*
Who is a retailer? What are his functions.*
Explain the functions of Wholesaler
What are the factors determining price.*
Explain different strategies of price.*
Explain the importance of Price.*
1. Explain factors influencing pricing?
Ans: 1.internal factors:in pricing has a
UNIT III Part 1
What are the types of product.*
What are the stages of new product development.*
Explain the functions and role of packing*
UNIT - III
1Q. What are the types of products? Ans. Types of products
Consumer goods Convenience
Chapters: 19, 20, 23
Four Categories of Services
Delivery of a Possession-Processing Service (Fig.
People-Processing (Fig. 8.2a) Mental Stimulus (Fig. 8.2 c)
Information Processing (Fig. 8.2 d)
Developing a Blueprint:
Explain the scope and significance of consumer behavior.*
Explain the theories of consumer behavior.*
Explain the importance of market segmentation.
What are the steps of market segmentation.*
What are the basis of market segmentati
Unit 5 Part 2 Marketing
Explain inventory control.*
What is order processing*
Explain the functions of warehousing*
Explain the merits and demerits of advertising media.*
Explain the optimum production mix.
What are the methods of promot
Unit 3 Part 2
What is brand name? Explain is features.*
Explain the process of Branding process.*
Explain after sales services.
Explain Product Life Cycle.*
Q1. Define brand and explain its features?Ans: This word brand
is quitw comprehensive,
PRINCIPAL OF MARKETING
IMPORTANT QUESTION FOR FINAL
What is meant by marketing? Explain the nature of marketing
Explain the functions or scope and classification of marketing.
What are the concepts of marketing.
What is mean
Consumer Markets and Consumers Buyer Behaviour
Buyers are moved by a complex set of deep and subtle
emotions. Buyer emotions springs from deeply held values
and attitudes, from buyers views of the world and of their
place in it , from
Different people want different mixes of benefits from the
product they buy. They have different priorities for each
By segmenting the market and having attractive offerings
for different preference Groups , the m
The Marketing Environment
Marketing also means developing and maintaining
successful relationship with target market. This implies longterm rather than short-term relationship.
The marketing environment includes the micro and the
The analysis , Planning , Implementation and Control
activities of management with regards to marketing.
Marketing Management Philosophies
Focus on production and distribution efficiencies,
Consumers will favour p
Lecture 7Chapters 11, 12, 18 NOTES
Implications of intangibility in service performances
Customers are involved in production
Role of customer-contact personnel
Difficulty of evaluating many services
Need to bring supply and demand into balance
Lecture 9 Chapters: 21, 22
Crucially important to the success of a service firm -Most
visible -Represents company and delivers brand promise Service staff= brand
Instead of a brand manager- people manager -Gain a
MARKETING INVOLVES: consumers-government-advertisers
WHAT CAN YOU MARKET?
-everything, but air
WHAT CAN WE CONTORL IN MARKETING?
WHERE CAN YOU MARKET?
Chapter 9: Developing and Marketing
Why develop new products?
Follow changing marketing demands
Keep up with changing technology
Replace dying products
Refresh and evolve existing products
Diversify product offering to redu
CHAPTER 14: Consumer Behavior in a
Pre-purchase StageService Encounter StagePostpurchase Stage Pre-purchase Stage:
Risk-reduction strategies that service suppliers can develop