the Brand Positioning
How can a firm choose and communicate an
effective positioning in the market?
How are brands differentiated?
What marketing strategies are appropriate at
each stage of the product life cycle?
Applied Marketing Strategies
5th November, 2014
Submission Date :
Select three brands of your choice and evaluate their
brand positioning. How effective do you think each
brand is in terms of achieving its objectives from
How do consumer characteristics influence
What major psychological processes influence
consumer responses to the marketing program?
How do consumers make purchasing decisions?
Creating Customer Value,
Satisfaction, and Loyalty
What are good metrics for measuring marketing
How can marketers assess their return on
investment of marketing expenditures?
How can companies more accurately
Introduction of Apple, Inc:
Apple, Inc. designs, manufactures, and markets mobile communication and media devices,
personal computers, portable digital music players, and sells a variety of related software,
services, peripherals, networking solutions, an
Cost and Inefficiency of
Taxes and Deadweight Loss
Outcome of Tax
Buyers pay higher price
Sellers get lower price
Lower quantity sold
Burden of Tax
Split between buyer and seller
Depends on elasticities
Taxes are an important source of revenue for the government. However, taxes decrease both
supply and demand in the market, because buyers have to pay a higher price and sellers receive
less for their product. Sometimes the government tries to divide the b