This class was tough.
This is an amazing introductory course that provides thorough information about marketing and it's techniques. If you want to do this course you must have an interest in it.
The introduction of marketing and how it works, historical and evolutionary perspectives of marketing, customer relationship management, marketing research process, marketing mix, retailing/wholesaling, global and e-marketing etc
Hours per week:
Advice for students:
* Have an initial interest plus knowledge of the course * Stay aimed and focused on the topics and never panic * Learn about the applied techniques in marketing * Find ways to apply the marketing techniques