MARKETING mgt301_1 * We aren't endorsed by this school

MARKETING mgt301_1 principles of marketing

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    A Few Big Assignments

    Background Knowledge Expected

    Requires Lots of Research

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    • Profile picture
    Dec 27, 2016
    | Would highly recommend.

    This class was tough.

    Course Overview:

    This is an amazing introductory course that provides thorough information about marketing and it's techniques. If you want to do this course you must have an interest in it.

    Course highlights:

    The introduction of marketing and how it works, historical and evolutionary perspectives of marketing, customer relationship management, marketing research process, marketing mix, retailing/wholesaling, global and e-marketing etc

    Hours per week:

    12+ hours

    Advice for students:

    * Have an initial interest plus knowledge of the course * Stay aimed and focused on the topics and never panic * Learn about the applied techniques in marketing * Find ways to apply the marketing techniques

    • Fall 2014
    • Prof. Dr. Mukhtar Ahmed
    • Yes
    • Background Knowledge Expected A Few Big Assignments Requires Lots of Research

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