eek Three Debrief and Questions/
Executive Memo Check-in
Coke in the Crosshairs Case Discussion
Mini-Lecture and Discussion
Demonstrate critical writing, presentation, project
planning and management, case a
SM151: Creating Value in the Global Economy
Prof. Nelia Newell
Prof Email Address:
Prof Room Number:
see SMGTools course site (may vary)
Teaching Assistant: Annika Warrier
TA Email: firstname.lastname@example.org
TA Office Hours:
Group Meetings by Topic (see in-class assignment)
Groups Report Out/Faculty Wrap Up and Mini-Lecture
Discussion of Executive Briefing Memo Topics
In Class Assignment
Answer the following questions as a group:
What were the top three takeaways from
Triple Bottom Line
What Happened Next?
Triple Bottom Line Team
may deplete or destroy resources
only as fast as you can replace them
Treat people the way you would like to be
SM151 Session 6: Digital Technology
1. Expert Panel: Digital Technology Topics (20 min.)
2. Introduction to Digital Technology (40-60 min.)
Discuss the Digital Tech Video (assumed offline viewing)
Additional Perspective on Digital Technology (slides 2-28)
SM131 Semester Review
Triple Bottom Line
Value Capture and Value Creation
Sectors- affecting the economy
Health and Life Sciences
TRIPLE BOTTOM LINE
SM 151: Week One
Since Youve Been Gone
Target reported that the credit card data of 70-110
million customers was stolen during a data breach.
Intercept Pharmaceuticals stock price
surged 281% after promising liver
drug test results.
Patagonia case study
1. Which programs and practices does Patagonia use to achieve each component of the Triple
Bottom Line? Use the case, company website and news articles to answer this question.
2. What is your assessment of Patagonias Produ
Case analysis for Coke
1. Coke was accused of depleting ground water supplies as well as polluting the local water
supply in small towns in India. This led Jeff Seabright to make a decision of allowing
TERI to investigate Cokes ecological impact on Indian
Company Name: Flipkart
The largest ecommerce retailer in
worked for Amazon
Strong brand presence
Offer cash on
delivery- a great
Less presence in
Top online brands/websites:
ASOS- mainly focuses on fashion and beauty through the global worldwide
1. Its a British online fashion and beauty store, they sell over 850 brands and
have their own clothing and accessories.
2. They sell a range
Purina offers their employees and associates several benefits, theyve had several
They believe in diversity, respect and equality at every level of the organization.
They help train, develop and provide opportunities for th
Sproxil: Saving Lives Through Technology and Social Enterprise
Whats the problem?
What are the facts?
Who are the stakeholders?
What are the consequences?
What are the alternatives?
Make a recommendation
1. The major problem Sproxil was
Dr. Habil Khorakiwala
Founder and CEO of Wockhardt
From: Boris Kong
September 22, 2014
The Case for Personalized Medicine Sectors
What is personalized medicine?
The idea of personalized medicine often is to provide the right patient wit
Review of Stakeholder Theory and Triple
The Importance of Supply Chains in the
You will have a deeper understanding of the triple bottom
line through class discussion.
Whats the Problem?
Why the Old Solutions Dont Work Anymore
Sustainability: The New Strategic Frontier
Course Skills: How to Work a Case
Click here to view the World Population Clock:
Is it Real?
SM 151- Executive Briefing Memo Review
Final Presentation Assignment
Week Five, Spring (NOT!) 2015
SM151 Student Outcomes
[Com pany Nam e]
M em o
Vice President of Stratagy and Business
Da t e :
February 17, 2015
What this memo shows
It is undeniable that with these advances, this market will only continue to grow. A
Value Creation / Value
A Simple Example
How do different types of
restaurants create value?
How much would you be willing to pay for a
dinner from a
Campus dining hall?
What differs in the ways thes
The Value Stick of a
Cotton Flannel Shirt
to Pay (WTP)
(CS: Customer Surplus)
= Suppliers Price
Boston University School of Management
Creating Value in the Global Economy
Week Seven: Value Creation Value
Apply VCVC Concept
Team Activity and Debrief
Quality, What Is It?
Value, What Is It?
What Goes Into
SM 151: Semester in
Triple Bottom Line
Value Capture and
Health and Life
Health and Life Sciences Defining the Industry
The Promise of Biotechnology
Unique Characteristics of a Biotech Business
Succeeding in SM151
diagnosis, treatment, and
prevention of disease, illness, injury,
and other physical and mental
SM151: Creating Value in a Global Economy
Spring 2016 Syllabus
Section C3, (Stolow, Wednesday 11:00-12:20)
Course meets Wednesdays 11:0012:20 beginning January 20, 2016; Location HAR (Questrom) 220
Instructor: David Stolow