Retailing: All activities involed in selling goods or services directly to final consumers for
their personal, nonbusiness use.
Retailer: A business whose sells come primarily from retailing.
Specialty Store: A retail store that carries a narro
More than viac ako
Enough dostatone, dos
Quite celkom, dos
Everything vetko (everybody kad; everywhere vade etc.)
Such as ako naprklad
Ago pred (o ase)
Just prve, pred chvkou
Accidents at Home
Age: Youth & Old Age
Animals & Pets
The Art of Conversation
Bags and Purses
Beauty & Physical Attractiveness
(Formal and informal organization.Organizing process.Authority.Unity of
command.Delegation. Span of control. Centralization versus decentralization).
Organizing second managerial function; converts plans i
Chapter 3 Key Terms (Micro and Macro) - Lucy
Marketing environment The actors and forces outside marketing environment that affect marketing
managements ability to build and maintain successful relationships with target customers
Microenvironment The acto
State Exam 1
Information systems (IS) and their importance for decision making in organizations. Components
of information systems (HW, SW, Networks, data, and people resources) and their functions.
Information processing and the ro
Product: Anything that can be offered to a market for attention, acquisition, use, or
consumption that might satisfy a want or need.
Service: Any activity or benefit that one party can offer to another that is essentially
intangible and does not
Competitive advantage an advantage over competitors gained by offering consumers
greater value than competitors offer.
Competitor analysis the process of identifying key competitors, assessing their objectives,
strategies, strengths and weaknes
Consumerism an organized movement of citizens and government agencies to improve the
rights and power of buyers in relation to seller.
Environmental sustainability a management approach that involves developing strategies
that both sustain the
SLOVKA BOOK 1
there is tam je (nachdza sa)
there are tam s (nachdzaj sa)
this toto (sg)
that tamto (sg)
these tto (pl)
those tamt (pl)
a lot vea
a lot of vea (nieoho)
none of iadny z.