Reflection Paper #2
This semester, I had the privilege of working with the non-profit organization
Santa Paula Art Museum, located in downtown Santa Paula. When I first began the
process of assisting Santa Paula Art Museum with a fundraising plan,
Santa Paula Art Museum Case Statement
The Santa Paula Art Museum, Jeanette Cole Art Center has a mission to preserve
and share Santa Paulas artistic heritage including the famous Santa Paula Art Collection
and to educate and engage the community t
Santa Paula Art Museum
The mission of Santa Paula Art Museum is to preserve and share Santa Paulas artistic
heritage including the famous Santa Paula Art Collection and to educate and engage the
community through collection, exhibition, interpreta
Steps to Creating the Case Statement
1. State or paraphrase the mission of the organization and its major
2. Identify and validate the needs addressed by the organization (who
can attest to these needs?).
3. Identify programs and strategies designe
Planning Worksheet: Marketing and Outreach
Our primary marketing concerns (select all that apply):
Developing name recognition.
Strengthening our brand.
Building our base of support
Our target market is: _.
What are your Marketing Goals (in measurable te
Business Line Allocation Tool
Santa Paula Art Museum Income and Expense Allocations
(Due: October 5th)
NPM 302- Sept 4, 2012
Surepath Financial Solutions: surepath.org
Mission statement: educate
Been here for 45 years
Expanded from local to national and international
12 different free educational workshops to help the customers
Oct. 23, 2012
Non-profits are helping the people who are in the most need and changing policies.
Non-profits are trying to shape public policy.
Ties to mission vision and values
Define target market
Develop brand platform
Oct 16, 2012
We are not here to give advice but to help construct a fundraising plan for them to
consider some possibilities.
- year mark
- cannot be touched
> conflict of interest policy
- you need conflict of interest
November 27, 2012
Spam offers concerts and exhibitions.
How can we use programing to include donor engagement?
Lead with strengths
110 top donors
Programs | membership | volunteer
Take the sheet and turn it into  goals and