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BA 474 International Marketing

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    • Profile picture
    Nov 14, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Rafa teaches from an open agenda from day one. Any questions or thoughts are welcome and open for discussion. He teaches you that in order to engage and indulge in a culture, you must first learn to embrace it with open arms.

    Course highlights:

    I loved learning how different cultures responded to certain things, whether it was the interpretation of color, time, gestures, etc.

    Hours per week:

    3-5 hours

    Advice for students:

    I would say READ THE BOOK!!! There is so much invaluable information that is engaging and will stick with you because it's interesting and it's something you can carry with you through life because you will need those skills when doing business with people from different cultures.

    • Summer 2014
    • Rafael Martinez De Sanzo
    • Yes
    • Group Projects Requires Presentations Final Paper

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