Taylor Swift case study
Question 1 : What distinguishes Taylor Swifts social media strategy from that of other
Taylor Swifts startegy is very different from the other celebrities in the sense that she really
owns her social media
CASE STUDY #2_DUE Midnight 4/10
Exploring Brand Architecture
As you can see in the Power Point, the story of Levi Strauss demonstrates that richness can be
built to enhance any brand in consumers imagination and find a secure a b
Write a one page comparative analysis commenting on your experience in each.
Discuss and compare their image.
How does each identify their BRAND?
How do they created a mood for their brand?
Is there a cohesive look in all the components of the brand? L
The Chairmans Email Case Study
How would you rate this letter as an employee communication?
I would rate it badly because of the way the message is delivered. The way the email was
written by the chairman is not efficient as a management tool
The Tylenol Murders
1) What might have been the consequences if Johnson & Johnson had decided to
though out the first reports of Tylenol-related deaths and not recall the product?
If they had waited before taking any actions or simply reaching
Write a one page essay about an event experience you've had at a hotel,
convention center or trade show. Give specific details about your experience.
When organizing an event one of the big first questions is Where are we going to have this
Why Are you interested in event planning ?
Weather its my birthday, my friends parties, my family Christmas dinner or even New Years
Eve, I am always thrilled to be organizing or at least be a part of the organization of an event
from the conce