Brand Dynamics and Features
The brand dynamics and features will include different factors in it. Dynamics and features
will establish according to new product.
Red color will be used for its packaging for all sizes. Packaging will contain K&Ns
Goals and Objectives
GOALS (LONG TERM)
To become the market leader
Long term customer relationship
Ensure high quality control
Maintain Sustainable Growth
Introduced a New product category that is in beef
To penetrate local market
A P ROJECT ON NEW PRODUCT DEVELOPMENT
K&Ns Beef Cuts
G ROUP M EMBERS
All praise to Allah.
T ARGET M ARKET
There are four types of target market which are undifferentiated, differentiated,
concentrated and micro marketing. We will use undifferentiated target marketing. We
will make common offer in all segments of market.
It is the
Chapter 011 Project Analysis and Evaluation
Multiple Choice Questions
1. Forecasting risk is defined as the:
a. possibility that some proposed projects will be rejected.
b. process of estimating future cash flows relative to a project.
C. possibility that