Z5089726 Individual Essay
How to improve customer experience with insurance by conducting designthinking process at LIC
To show the LIC, which is Indias largest insurance company, on how to do design-thinking, examples at
each step (image 1) are provided.
Based on all the experiments we have done till now and the changes we made to the BMC based on
those experiments, we have the following future plans for further validating our new BMC, especially the
pivot we did.
1. Kickstart our Facebook ad campaign:
3.5 Face-to-face Interviews
Face-to-face interviews were conducted to test various aspects of the hypotheses
surrounding the VP i.e. customers will be willing to make the effort of using the app
and walking the distance to avail a deal that saves them mon
5 Cs in the case study?
Analyzing the case data, we can evaluate the 5 Cs framework for MRC.
1. Company: MRC
Based on the case data we can understand the company SWOT analysis to further analyze
its strategic environment and understand the key resources r
By doing SWOT analysis (Learned, Christiansen, Andrews and Guth 1969),
MRCs strengths are:
a. MRC is artist-friendly and doesnt interfere with their creatives. Most channels
micromanage the creative process, making many high quality artis
Directory driven approach
Key resources (High quality cast, writers etc.)
Award Winning movies
High quality in development of the pilot
Reputation of a boutique firm
Relatively new entrant
Backwaters is the Nati onal level - Annual management festi val of IIM Kozhikode.
Similar to how the Backwaters of Kerala where historically the conduits of trade
and business, the event helps students channelize their intellect and business
The Clockwork, The Hive & FKM
Episode 3 in season 1 entitled, Clockwork, The Hive, & FKM mainly focuses on two
marketing agencies called FKM and The Hive. Clockwork is a home services esta