CASE STUDY # 3
STORM KING MOUNTAIN
1. What caused the Storm King Mountain disaster?
The disaster was caused by an inferno that was accelerated by the following four factors. i) fire behavior, (i.e.,
drought, fuels, weather, and topography); ii) in
CASE STUDY #2
What is your evaluation of the appraisal process (or the SPR) at Southfield? Is the
instrument well designed? Is the required performance interview a good idea? What
changes, if any, could be made to improve effectiveness?
CASE STUDY #4
1. What caused the Mann Gulch tragedy?
To what was termed as a race that could not be worn, at first there was poor leadership from the crews
foreman, Wagner Dodge. Secondly, the crew consisted of inexperienced firefighters who panic
Case Study #
Teamwork in Turmoil
1) Social norms are rules of behaviors that are considered or regarded as acceptable in the society
or a certain group of people. Individuals who decide not to follow these standards tend to suffer
Stephen Jaffer' Getty Images
234 9 FOUNDATIONS OF GROUP BEHAVIOUR
and adoption of new perspectives. The transition sets a revised direction for Phase 2. Phase 2 is
a new equilibrium or period of inertia. In this phase, the group executes plans created d
96 Unit Two Creating Goodwill
Figure 6.2 A Letter Revised to Improve You-Attitude
450 INDUSTRIAL PARK CLEVELAND, OH 44120 (216) 555-4670 FAX: (216) 555-4672
December 11, 2012
Ms. Carol McFarland
Rollins Equipment Corporation
18438 East N
You will be pleased to know that a refund check is being
sent to you.
In the next few weeks, the company will offer wellness
seminars to encourage better lifestyle choices.
6.10 Improving You-Attitude (L0 6-1, LO 6-2)
Revise these sentences to improve you
Subject: Should I Apologize?
Module 3 Communicating Across Cultures 57
Im getting amed left and right because of the Southern message. I thought it was funny. but some
people just can't take a joke. So far I've tried not to respond to the ames
Dealing with Discrimination LO 3-5
Dealing with discrimination is never easy. Its generally
accepted that women and racial minorities face the most dis
crimination in the United States, though chances are everyone
has experienced it in some form. Successf
52 Unit One Building Blocks for Effective Messages
online.wsj.com/article/SB1 0001 42
82114190.html; and Carrie Gann,
Women Beat Men on IQ Tests for
First Time," ABC News, July 16,
46 Unit One Butlding Blocks for Effective Messages
Figure 3.4 Cultural Contrasts in Business Introductions
United States Japan Arab Countries
Purpose of introduction Establish status and job identity; Establish position in group. Establish personal rapp
44 Unit One Building Blocks for Effective Messages
Doing business internationally
requires an understanding
of language and business
practices and a sensitivity to
cultural differences. But look for
similarities, too, to understand
the "big picture." For
42 Unit One Building Blocks for Effective Messages
Soon after a ight takes off
from La Guardia Airport, a
passenger produces a small
leather box, straps it to his
forehead, and wraps what
appears to be wires from it
around his arm and hand. He
2.13 Analyzing People in Your Organization (LO 2-1 to L0 2-4)
2.14 Persuading a Lender to Defer Paying a Student Loan (LO 2-2)
material useful? Complete? Upto-date? Does new mate-
rial encourage people to return?
- What assumptions about audience do
the receiver cannot process all the messages that arrive. Both
kinds of overload require some sort of selection to determine
which messages will be sent and which ones will be attended
to. (L0 2-3)
Common sense and empathy are crucial to good audience ana
Module 2 Adapting Your Message to Your Audience 31
The culture at software company Siebel Systems
IS professional and competitive. Employees
cant eat at their desks. Men wear suits; women
wear pantsuits or skirted suits with panty hose.
Module 2 Adapting Your Message to Your Audience 25
Message/Purpose Audience Relevant Factors
Memo announcing that the All employees - Attitudes toward education
company will reimburse (some people nd courses fun;
employees for tuition if they others may
Module 2 Adapting Your Message to Your Audience 21
who may use your messageperhaps years lateras evidence of your organizations
culture and practices.
3. The initial audience receives the message rst and routes it to other audiences.
Sometimes the in
Module 2 Adapting Your Message to Your Audience 23
0 What objection(s) can you expect your reader(s) to have? What negative elements of
your message must you deemphasize or overcome?
Different audiences will have different attitudes. One audience ma
Adapting Your Message
to Your Audience
' f-wi IVk-fu "'~'.£-'
.LLrI- I .5 ,u -. rl- - a.
Module 2 can help you best meet the needs of your audiences for communication. After completing
the module, you should be able to
L0 2-1 Understand expectations from
12 Unit One Building Blocks for Effective Messages
Figure 1.3 PAIBOC
Questions for Analysis
Use the PAIBOC questions
to analyze business
7- What are your purposes in
writing or speaking?
A Who is (are) your
audience(s)? How do