REDUCING THE RISK OF A MOVIES FAILURE WITH
TEST SCREENINGS AND TRACKING STUDIES
What can movie studios do to reduce the risk of a box office failure?
A. Whats in a Movie Name?
Movie studios use test screenings:
a. As a form of marketing rese
ENLIGHTENED CARMAKERS KNOW WHAT CUSTOM(H)ERS
Women are a driving force in the U.S. automobile industry. Women:
a. Influence 80 percent of new-car buying decisions.
b. Are designers, engineers, and marketing executives.
Women think and
ANHEUSER-BUSCH: BECOMING THE BEST BEER COMPANY
IN A BETTER WORLD
Since 1982, Anheuser-Busch has spent:
More than $980 million to convince people not to use its products responsibly.
Millions of dollars more to protect and preserve the enviro
WHAT IS THE WORLDS THIRD LARGEST NATION?
THE SOCIAL NATION CREATED BY FACEBOOK!
Facebook, founded by Mark Zuckerberg, is a social nation, smaller than
only China and India, with over 770 million members.
The rapid growth of Facebook is at le
BUYING IS MARKETING TOO!
PURCHASING PUBLICATION PAPER FOR JCPENNEY
JCPMedia buys over 150,000 tons of publication paper for JCPenney, which
uses it for catalogs, newspaper inserts, and direct-mail pieces.
JCPMedia buys from 10 paper supplier
LAUNCHING A NEW BILLION-DOLLAR FOOD CATEGORY
IN JUST SEVEN YEARS!
Thousands of newly launched consumer products quietly fail every year.
Hamdi Ulukaya, a Turkish immigrant:
a. Created an entirely new food categoryGreek yogurtin 2005.