Not too easy. Not too difficult.
MKTG 434 was a course that went into depth about the different strategies of successful advertising agencies and the class was taught a new subject each session.
One highlight was when we had to do a group project on a certain brand, and pretend as if we were hired to be their advertisement agency representatives. We learned how to put together a advertising plan and how it would stand out to the client in order for the brand to be successful in advertising the product.
Hours per week:
Advice for students:
Attend every class session! Much of the in-class discussions are including in the midterms.