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MKTG 434 Advertising Theory and Practice

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    Great Discussions

    Great Intro to the Subject

    Group Projects

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    • Profile picture
    Dec 27, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    MKTG 434 was a course that went into depth about the different strategies of successful advertising agencies and the class was taught a new subject each session.

    Course highlights:

    One highlight was when we had to do a group project on a certain brand, and pretend as if we were hired to be their advertisement agency representatives. We learned how to put together a advertising plan and how it would stand out to the client in order for the brand to be successful in advertising the product.

    Hours per week:

    0-2 hours

    Advice for students:

    Attend every class session! Much of the in-class discussions are including in the midterms.

    • Fall 2016
    • KO'DONNELL
    • Yes
    • Great Intro to the Subject Group Projects Great Discussions

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