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MKTG 431 Principles of Marketing

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  • Top Course Tags

    Always Do the Reading

    Great Intro to the Subject

    Many Small Assignments

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    • Profile picture
    Mar 27, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I took this course online. Every lecture was recorded from his live class and he was fun, engaging, and you could tell he loves the subject.

    Course highlights:

    He was definitely not a boring teacher. I learned a lot of the basic terminology for marketing and some strategies on how to find target populations.

    Hours per week:

    3-5 hours

    Advice for students:

    Read the book! There's mini quizzes each week worth 50% of the grade and then a final worth 50% of the grade. It's the only way to do this course because there is not assignments besides the quizzes.

    • Fall 2016
    • BRUCEROBERTSON
    • Yes
    • Great Intro to the Subject Always Do the Reading Many Small Assignments

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