There are two options available when utilising a focus strategy. These options are as follows:
A low-cost option. Here the retailer finds a segment in the marketplace whose needs are less
costly to satisfy than other segments in the market.
A focus stra
The right merchandising blend is a mixture of merchandising ingredients capable of satisfying the
consumers in the retailer's target market. The number of successful blends & their correct ingredients
are as numerous as the number of potentially viable ta
Study unit 5: Competitor analysis
5.1 Reasons for performing a competitor analysis
Marketing managers have long been of the opinion that they know enough about their competitors purely by competing against them - & that it would be too difficult to do an
Study unit 1: The nature of strategic retail marketing
There are four strategic questions that the management of any large modern retailer must answer.
These questions are:
- Where are we now?
- Where do we want to go?
- How do we get there?
- How can we