MIDTERM EXAMINATION Spring 2010 MGT301 Principles of Marketing (Session 2) Ref No: Time: 60 min Marks: 47 Student Info StudentID: Center: ExamDate: 5/29/2010 12:00:00 AM
For Teacher's Use Only Q No. 1 2 Marks Q No. Marks Q No. Marks Q No. Marks Q No. Mark
Marketing- The activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large.
Exchange- People giving up something to receive something
TERMS WEEK 2
Marketing that targets markets throughout the world.
Recognizing and reacting to international marketing opportunities, using effective global marketing
strategies, and being aware of threats from foreign comp
NFL International Series pg#183
The strategy for the NFLs global market was the NFL Europa
league, which was to send teams to London so that American
Football would expand. The strategy changed after 15 years of
loosing money and only sending
Nintendo Case study
I would implement games for kids and women such as gardening or
interactive cooking game. After deciding who the game will be
marketed to I would decide how I wanted to market the system. I
would need to come up with something differen
Terra Cycle Company
1. What type of consumer product is Terra Cycles
plant food: convenience, shopping, specialty, or
The products that are manufactured by the Terra
Cycle plant food manufactures for the customers can
be categorized as the
NAME: Jonathan Flores
BUS 140 GREATEST MOVIE EVER SOLD
1. What is the name of the film maker for the Greatest Movie Ever Sold
2. What is the first product that he meets with in the movie?
U.S Skin Products/ Deodorant
3. Who is the co
UNIT 3 TERMS
A consistent preference for one brand over all others.
Marketing several different products under the same brand name.
The variability of the inputs and outputs of services, which causes services to