What is greenwashing? How can it be identified? Do you think FIJI Water is
engaged in greenwashing? From your point of view, what could the company
do to gain environmental credibility?
First of all I want to give you two defintions of greenwa
Question 1:What factors contributed to the marketing success of FIJI
Water? Analyse the 4Ps and the positioning of the FIJI Water brand.
Fiji water started its launch from California in 1997 and later was expanded in
other States such as New York in 1998
Brand Profile Inspire
Competition on the market
AMAZON CASE STUDY
The website Amazon.com was founded by Jeff Bezos and started in 1995 as a place
to buy books and offering a wide variety to the book lovers. 1 With a mission to be
Question 5: Apply Porters Five Forces Analysis and a SWOT Analysis on FIJI
Water. Describe the companys situation. Based on the results, what strategic
moves would you suggest?
Porters 5 Forces:
1. Bargaining Power of Customers:
Power of customers was ver
Vekoma: Selling roller-coasters
Controller - sets the budget for purchase the
Check the purchasing posibilities - financing
Confirms that there is money in the budget for
What does it mean to go carbon negative?
Giving more back to the earth than youve taken
Fiji Water has set the objective to go carbon negative. Its means that their goal was not only to achieve ecoeffectiveness, but also to have a positive impa
Case 8.1: Majestic Mattress
1. What should Monty do when he calls on Mr. Patel?
Monty should first of all discuss about the current situation. As Monica Ramiorez
explained Mr. Patel has also other concerns. So Monty needs to find out what Mr.
What is ethical and social responsible marketing? Why should marketers
increasingly be concerned about CSR issues and sustainability?
2. Ethical Responsibility:
Concern about Ethics and social responsibilities increase these days, In order to