Ahmed Abdelnasser Mohamed Ali
Ibrahim Adel Ahmed
Mohamed Hosny Mohamed
Mahmoud Mohamed Omran
El-Nasr Co for Vehicle Production
El Nasr Automotive Manufacturing Company
El Nasr Automotive Manufacturing Company is Egyp
'_y-:sat1s.fied or delighted.
Companies shouldnt view customers as assets that most
he managed and maximized.
42 Differentiation involves differentiating the firm '5 market
_ n'ering to- create superior customer value.
.43. Accessible: The market segments
. . product
_ 'n-s- Study the following sass-I 10 points)
.-A."Easy Taxi is a new company that provides an culina-
it'afsgi service using mobile applications based on GPEf
technitms cfw_Global Positioning System providing the. same
service which the nonna
deliver to the customer to satisfy their needs.
.j.cfw_5. The- difference between customer expectation &-
_ The totel combined customer life time values of- fiii'
7 Selecting the segment or segments to enter.
3-. introducing different
itatt'nshlp htweeti dtstnbutmn Hstra gy
_W to measure];
. arket segment 5 attractiveness (comment).
:5 51011111an and penetration pricing strategies for;
111111111ct (Conditions to use).
cfw_6 The brand name becomes the basis on which it Whats
and personal selling are good for produemg 11
A_. company s value propositions is: the set of 1181-1
values it promises to deliver eonsmners to. s
24. Positioning consists of arranging for a market:
occupy a clear distinctive and desirable place in
acts in a new category.
pricing adds a standard markup to the
"kl thing pricing is a strategy with low initial
" revenue layers from the market
penetration pricing. Low prices sometimes
" e ion out of the market
fth the producer and the nal consume
-". mod to: understand customer needs;
mgwace in which may operate.
oods and wants are fullled through market
:cus'torners switch to competitors and
is iahd building protable relationships with
'- fast-growing segments are always the most
sitar every comp
Marketing accountability refers to the use of metrics to link a firm's marketing actions to financially relevant outcomes and growth over time.
This accountability allows marketing to take responsibility for the profit or loss f
Course: Marketing Management
November 4, 2016
Name: Nabil Nazih
Companies must always move forward, adopting new technics of marketing
specially as the internet became part of customers daily life.
Maintaining a balance bet
Name: Nabil Nazih Habib
Course Name: Marketing Management
Assignment: Stages of Procurement Process
The Stages of Procurement Process:
1- Problem Recognition:
The buying process begins when someone in the company recognizes a problem or need that can be
H. Igor Ansoffs Growth Vector matrix helps a business to understand
the business development and/or marketing strategy that it should
use to enable growth. It may consider existing markets, or new
markets in which to sell its products or se
Strategy Ansoffs Matrix
This matrix was developed by Igor Ansoff
It is a framework for identifying corporate growth
Two dimensions determine the scope of
options,namely products and markets
Four generic growth strategies a
Personal Statement for York Scholarship
Prepared by Les Raphael
Submit a personal statement of 300 to 500 words (typewritten pages) as described, and include the
1. Reasons you selected York College.
2. Reason(s) you feel that you shoul
DIGITAL MEDIA FORUM
CAMPAIGN ANALYSIS ON DIGITAL MEDIA
This document is protected under the copyright laws as an unpublished work. This document contains information that is
proprietary and confidential to Think Marketing Magazine , which shall not be dis
'Hisiliunn: stocking'w product in as many
.E-Modwon stage, advertising, public relations
" selling are good for producing high mm.
=1: yl value propositions is : the set of benets or
- ' _; to deliver consumers to satisfy thBil'
z consists ofarran
customers may snitch to competitors ital
KIM feta-owing segments are always the most
If . planners must build an augmented product around
W product- _
7 or equity: The total c
' Termmology far
the f - r.
ieng tools work together to satisfy cuStomer'
s_'f _'Ia_tion of products, service, information 8:;
remaining a desired object from someone by
thing in return.
.' [ts or values that the company promises- to
'e- customer to
Marketing Assignment (1)
Nagla Abdel Hamid Abdallah
A. Target Market:
This brand is addressing crme de la crme of the
society; the wealthy women who are looking for
extreme high fashion apparel, i.e. trendy fashion women.
Difference between Segmentation Targeting and
One of the first principles of Marketing management is
segmentation targeting and positioning also known as STP.
However, all the three concepts are so parallel to each other
that marketers may not
High End Mobile Breakfast Stations
High End Mobile Breakfast Stations (HEMBS), serving fresh, hot & delicious br
prcduct' III- as many outlets as possible
incritivc to encourage the purchase or
_ - . at-ma] taxi provides at the same price but
. quahty service (Security, quick accesbility.
- etc) .8: you are hired as a marketing
It wants the tarew ad byeultuta
any-isonality. _ _
mix:- -: a set of marketing .toola that-.- work-
-. set of actual buyers of a product or
:sagmentation is the process that oompanies
divide large homogeneous markets into small
m exceeds expectations the
Push promotion strategies (compare).
wenahip between distribution strategy and product
' erceived value and Customer satisfaction
"'ts attractiveness (comment).
and penetration pricing strategies for new
i'nditions to use).
-3aliie becomes the
ms of a set "of '- buyers '
powers of buyers dont affect Element
. oe exceeds expectations the customer is
- 'or' delighted.
' ' shouldnt view customers as assets that must
- on involves differentiating the rm's market-
ate superior custom
_ 1111 the macetplaee 111 which. they operate.
' ' ' . 1; 11111111111 wantg that are baeked 1:151 11115111115 pow "
attractie- ones for every company
5 The relative powers of buyer's 111111 1' effect segment
the actual product .
7 Customer e
What is the type of this Sewice -.
market segment can we target?
2. What is the reflection of detemtinlgg .a5
target segment on the Marketing mix' specially-
the following points : '
- The levels of this medical service le;
- The suitable pricing
aribetttic'al 66111me cfw_that is" gem
-tdeipasjte' for a. sensitiveteeih t9, cum;
existing product (S'ensodyne- prieed .
determine the target segment characteStles '
reect of that en a marketing. mix strategy.
_ A marketing manager is going to,
Selectlng the segment or segments to ent _
Introducing different market offering. to create. silt ,
. Placing the market offering in the minds [of target
- Targets the whole market with one offer.
15 -'Anything that can be offered in a
._' "sampsntaon cut. 0ft. _ .
'53- SUPP! Chain censrsts cf upstream and de
64.- A channe! level is each layer at
inter'r'nediaries that perfcrms scrne wank in
product and its cwne'rsh'ip closer to the nal bin
65. Exclusive distribution: Purpose
The producer-directs its marketing setter,
advernsmg) toWatd. final constnners to icon
(games 5- Stu y the following ease (10' Man-men
A.Yo.u are hired 'as amarketing manager inn eornp'ttnj,r
planning to introduce a new brand of mineral Witter
Jellies to make some surgeries
_. _ cats who are not able or willing is
"ad. If you knew that this surgery could
' ' '- ii-iininiu the following:
What is the type of this Service 8: which
'e't ggmentfs can we target?
What' 1s the reection of determining a
Eiralttata" the fhlloiirihg marketing man" it
one Raeammcnd'itharright-disicttc :cfw_1'5pointals
is marketing manager working in a comp ii
speclahzed in producing tea decided to market hIs
product directly to Retailers in order to save Whole