WHAT IS STRATEGY
WHY IS IT IMPORTANT
THE STRATEGIC MANAGEMENT
Define competitive advantage, sustainable competitive
advantage, competitive disadvantage and competitive
Explain firm effects and indust
Innovation and Strategic
Define innovation and describe its role in the competitive process.
Describe the competitive implications of different stages in the
industry life cycle.
Apply strategic management con
Differentiation, Cost Leadership, and
Define business-level strategy and describe how it determines a
firms strategic position.
Examine the relationship between value drivers and