Culture and subculture is important influence to understand the behavior vis a vis marketing
practice. The culture has enormously changed marketing stimuli over a period of time.
You flashed back in history during class discussion now for see the scenario
Junaid Jamshed started endorsing the brand as the
brand ambassador for the first time. He urges people to
eat lays as he found that they are HALAL.
Please view this clip
Pakistan Council of Scientific & Industrial Researc