How we view and interpret the events and
situations in the world about us. (pp.23)
is it Important?
Because people’s behavior is based on
their perception of what reality is, not on
Issues for Today
is Perception, and Why is it
►Factors Influencing Perception
►Perception of People: Making
Judgments about Others/yourself
►How should Decisions be Made?
►How are Decisions Actually Made in
The Effect of Job Satisfaction on Employee
Satisfaction and Productivity
– Satisfied workers aren’t necessarily more productive.
– Worker productivity is higher in organizations with
more satisfied workers.
Satisfaction and Absenteeism
Measuring Job Satisfaction
Single global rating Summation score
How Satisfied Are People in Their Jobs?
Job satisfaction declined to 50.7% in 2000 Decline attributed to:
Pressures to increase productivity Less control over work
What is the perceptual process?
Stages of the perceptual process.
1- Picking up some external stimuli
2- Screening, when we only acknowledge the stimuli
we choose to acknowledge
3- Some interpretation and categorization of these
stimuli, possibly based o
You hear that your sports team has lost a game.
You screen this information in a negative manner,
assuming something is wrong with the team rather
than it has just had a bad day or was unlucky.
You interpret this information on the bas
Specific Applications in Organization
interview: make inaccurate
perceptual judgments; early expression.
Self-fulfilling prophecy or pygmalion effect:
When one person inaccurately perceives a second
person and the resul
Job Satisfaction and OCB
Satisfaction and Organizational Citizenship Behavior (OCB)
Satisfied employees who feel fairly treated by and are trusting of the organization are more willing to engage in behaviors that go beyond the normal expectations of the
The perceiver’s perceptions of others distort
the perceiver’s perception of a target.
attribute own characteristics to others. (take
homogeneity for granted)
judge someone on the basis of the
perception of the grou
Factors Influencing Perception
personal characteristics, such as attitude, motives, interests, experiences, mood, etc.
attractiveness, such as appearance, behavior, verbal communication, etc. The context in which the perception takes
Measuring the A-B Relationship
Recent research indicates that the attitudes (A)
significantly predict behaviors (B) when moderating
variables are taken into account.
• Importance of the attitude
• Specificity of the attitude
O B J E C T I V E S (cont’d)
AFTER STUDYING THIS CHAPTER,
YOU SHOULD BE ABLE TO:
7. State the relationship between job satisfaction
8. Identify four employee responses to
AFTER STUDYING CHAPTER THREE AND LISTENING TO MY LECTUER, YOU SHOULD BE ABLE TO: 1. Contrast terminal and instrumental values. 2. List the dominant values in todays workforce. 3. Identify the five value dimensions of national culture.