1. Distinguish among:
a. Domestic marketing: concerned with the marketing practices within a
researchers or marketers home country
b. Foreign marketing: from the perspective of domestic marketing, marketing
method used outside the home market is forei
Chapter 18 Financial Strategies
Financing and currencies
Arises from the export of goods and services, when the buyer and seller negotiate the amount, time, and terms of payment.
o Self-financing and debt financing
Chapter 17 Pricing Strategies
Countertrade and terms of sale/ payment
A government mandate to pay for goods and services with something other than cash.
i. Countertrade provides a trade financing alternative to those countries that have
Chapter 16 Pricing Strategies (Basic decisions)
The role of price:
Price is an integral part of a product, it affects demand. It should never be isolated from
the other parts of marketing mix. Consumers want fair price for their products.
Chapter 15 Promotion strategies advertising
The role of advertising
TV advertising is quite a bargain, since a 60 second spot for the national broadcast China
Central Television I network cost only $5000. Chinese viewers generally enjoy watching
Chapter 12 Channels of distribution
Marketing strategy: blood diamonds and De Beers (Part 1)
Blood diamonds - Angola
Direct and indirect selling channels
Indirect selling- also known as the local or domestic channel, is employed when a manufacturer in the
Chapter 13 Physical distribution and documentation
Marketing strategy: Booming economics and headaches
Modes of transportation
Cargo or transportation insurance
Moisture and temperature
Pilferage and th
Chapter 11 Product Strategies: Branding and Packaging Decisions.
1. Branding decisions
a. According to the U.S. Lanham Trade-Mark Act of 1947, trademark includes any
word, name, symbol, or device or any combination thereof adopted and used by a
1. Describe the multiplicity of the legal environments
2. Distinguish between common law and statue law systems
3. Cite example of products that cannot be imported into the U.S.A.
4. Explain how the legal environment can have an impact on an MNCs mark
Ch 10 Product Strategies
1. What is a product?
Bundle of utilities or satisfaction.
2. New product development
Generation of new product ideas.
ii. Involves the screening of ideas.
iii. Business analysis, which is necessary to estimate product features
1. Foreign direct investment (FDI):
a. Company need to consider the risk-reward ratio when enter a foreign market.
b. Benefit developing host countries.
c. America is the worlds top recipient of FDI.
d. To attract FDI require: natural resources,
1. What are characteristic of culture?
Culture is prescriptive (?) it prescribes the kinds of behavior considered
acceptable in a society.
Culture is socially shared (?). Culture, out of necessity, must be based on
social interaction and creatio
1. Distinguish among:
Behavior is governed by a persons cognitions, such as value, attitudes,
experiences, needs, and other psychological phenomena.
Analysis individual as its central unit.
A study of groups and human
1. Distinguish between parliamentary (open) and absolutist (closed) governments.
Parliamentary governments consult with citizens from time to time for the purpose of
learning about opinion and preferences
Absolutist system, the ruling regime dictates
1. Distinguish between these types of tariffs
a. Import and export tariffs tax on products that move across borders, which basis
of the direction of product movement.
b. Protective and revenue tariffsProtective tariffs- protective home industry
1. Is trade a zero-sum game or a positive-sum game? Positive-sum
a. The principle of absolute advantage :
A country should export a commodity that can be produced at a lower cost than
can other nations
b. The principle of comparative advant