Exam 4 Review
Chapter 16- Promotion:
Promotional Mix- the combination of promotional tools an organization uses.
Integrated Marketing Communication- a technique that combines all the promotional
tools into one comprehe
Exam 3 Review
Ultimate resource of a business- the ultimate resource of a firm is its employees.
Job specification- a written summary of the minimum qualifications required of workers
to do a particular job. A job ana
Exam 1 Review
1. Calculate a profit or loss for a business- Profit = Revenue - Expenses, when
Revenue > Expenses there is a Profit.
2. Common Characteristics of an entrepreneur- They are risk takers, assumes
Exam 2 Review
1. Entrepreneurship- accepting the risk of starting and running a business.
2. How successful entrepreneurs minimize uncertainty?- take calculated and managed
3. Enterprise zones- specific geographic area to wh
Business are more commonly trying to appear real and unaltered to the public, trying to
attract possible customers. This ploy is discussed in our Chapter 2 lecture. Honesty is an ethical
issue that businesses must oblige by, but companies that are in the
1. Explain how the unethical behavior and actions of Bernie
Madoff and his associates
lead to the bilking investors out of billions of dollars.
Madoff scammed billions out of people by offering insane
returns in short amounts of time. Almost like fad diet
As mentioned in the Chapter 11 notes, every successful
company needs a market plan that is well-written, updated often
and an overall achievable goal. This week, we are venturing into
Starbucks 2016 Five Year marketing plan and analyzing it
compared to th
From the second the blade hits the ice, they carve a new world
with their feet. Like a pencil to paper, skates engrave a story in the
ice. Without skates being manufactured, thousands of stories would
never be told through skating. Speaking in matters of
Why is it essential for companies to manufacture products in the
Companies who manufacture products in the US hold many
benefits over companies who manufacture elsewhere. Firstly, a company
who manufactures here greatly improves our eco
Business Group (3) 1
Benjamin Childress, Nicholas Virga, Joseph Habrowski, Allan Macdonald, Juxhens Myftiu
Business Group #3
Business Group (3) 2
Apple has their way of innovating software to stand high above their competitors and mak
The cost of goods is prominent in our society as money is tight and we fight for our last
pennies. While America is far better off than most countries, complaining over coffee prices, we
stop hold greedily to our dollars. Our notes this week discussed how
1) What would happen if we as a society stopped obtaining debt?
For society was to stop obtaining debt, then we would could live
much simpler lives. All too often we go into debt for better clothes, bigger
houses and nicer schools, yet without debt, these
For this assignment, please explain your business example to the class (roughly 250+ words) and
tie it very specifically into one or more of the business concepts under discussion this week.
1. What are the risks and benefits of becoming an entrepreneur a
My Favorite Holiday
My favorite holiday is Easter , we celebrate Easter usually in April every year. In
the day of Easter all the businesses are closed. We celebrate Easter in our Syrian Orthodox
Church with Eastern tradition, Before We st
BUSN 1010 Business Enterprise
Business Case Company Overview Template
Team Member Names:
Description of Product/Service Offerings
Markets Served (Geographic Area, Global Footprint)
In the world of technology everything is in one minute and out the second something new
flashes on. Apple is a top competitor when it comes to whats new and hot on the market. A
major demand nowadays in getting the next best thing out into the market quic
Crowns, gowns and tear as the mascots for the Miss Universe
Contest that is the height of all beauty queens dreams. Back in 2015,
Steve Harvey made a vital mistake in the only job he had by announcing
the wrong girl as the winner. This caused a deal of dr
1) Is it fair to penalize the employee who is a "recreational user" who,
while visitingone of the four states listed above,used marijuana?
Why? Be specific.
Each company has a image for how they would like to be perceived and it
is a workers job to show t
Which of the environmental factors might have the most
significant impact on businesses? How?
A business is like a house: all need a good base to grow
upon. Without a substantial base, the house will fall. The base for
a business is the natural elements u
Explain the differences between management and leadership.
Being a manager is far different from being a leader. I have
know many leaders in my life who have stood before me strong idiots
for the future. While some may have held the title of manager,
1 Why is it essential to adapt products to different cultures?
Many different cultures hold different ideals dear to them. As seen in
the video we are examining, the original Oreo was far to sweet
for the China market. To adapt to Chinas taste and up sale
Budgets are vital to the success of any company, yet vary greatly depending on the brand
at hand. In our notes this week, different types of budgeting techniques and methods were
discussed, so I set out to find a company that used their budgeting differen
BUSN 1010 Business Enterprise
Week Two - Outline and Assignments
Explain the strategies used in reaching global markets.
Discuss the advantages and disadvantages of trade protectionism.
Describe the changing landscape of global mark